Lures

SPRO KGB Chad Shad 180 - Providing high performance, versatility, and user-friendly functionality, the new KGB Chad Shad 180 is designed with experience to deliver the performance of a custom hand-built bait. Anglers can enjoy absolute control...

SPRO KGB Chad Shad 180 - Providing high performance, versatility, and user-friendly functionality, the new KGB Chad Shad 180 is designed with experience to deliver the performance of a custom hand-built bait. Anglers can enjoy absolute control...

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

Classic meat! Nothing holds its shape like a VMC® Bucktail Jig, tied with premium natural bucktail on an oval head for a lifelike, full-bodied appearance. Integrated tinsel fibers and 3D holographic eyes provide extra flash. Equally well-suited for...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like...