Lures

The Lunker Lure Original Buzz Bait is a classic topwater lure designed to attract bass and other freshwater game fish. Featuring a sharp round bend hook and a long, flexible silicone skirt, this buzzbait creates enticing movement in the water. Its...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet Beaver in a more compact size. When cold fronts move in and put a halt on the action the Smallie Beaver will...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color range will cover any situation you may encounter on the water. They can be fished in a variety of styles from...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Some of our favorite presentations are on Alabama rigs, Vibrating jig trailers and as a single swimbait rigged...

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure to fish with year round, on any body of water, in any condition, the Sweet Beaver would...