Soft Bait Lures

The Reaction Innovations Sweet Beaver Creature Bait is meticulously designed to offer an unmatched bass fishing experience. The strategically placed front-facing ridges generate substantial pressure waves, making it irresistible to bass. This exceptional...

The Fat Swing Impact Swimbait SKU - 337623 is an innovation in swimbait performance, using a unique two-tone injection process. This unique procedure uses multiple varieties of salted plastics to achieve the ultimate balance and action in the water. One...

Experience the innovation of the Fat Swing Impact Swimbait, a top-tier product in the Keitech line. This swimbait is designed with a revolutionary two-tone injection process, utilizing a range of salted plastics to achieve an unparalleled balance and...

The Fat Swing Impact Swimbait SKU - 101593 is a revolutionary game-changer in the world of fishing lures. Its two-tone injection process uses a variety of salted plastics, resulting in optimal balance and action. This swimbait stands out in its class...

Discover the game-changing performance of the Fat Swing Impact Swimbait, engineered by Keitech. This innovative fishing accessory features a revolutionary two-tone injection process, integrating diverse types of salted plastics to deliver an unrivaled...

Experience a new level of fishing with the Shiver Shot Swimbait Lure. This innovative soft bait lure offers a unique and highly realistic design that can fool even the most experienced fish. Its unmatched detail and lifelike profile make it a must-have...

Introducing the Z-Man Micro GOAT 1.75" Soft Plastic Bait in the vibrant Atomic Sunrise color, a downsized version of the popular GOAT profile, specifically designed for micro finesse applications. Crafted from 10X Tough ElaZtech® material, this bait...

Introducing the Z-Man Micro TRD 1.75" Soft Plastic Bait in the vibrant Bumblebee color, a downsized version of the best-selling Finesse TRD stickbait, now tailored for micro finesse applications. Crafted from 10X Tough ElaZtech® material, this bait...

 Introducing the Z-Man Micro TRD 1.75" Soft Plastic Bait in Fire Craw color, a downsized version of the best-selling Finesse TRD stickbait, now tailored for micro finesse applications. Crafted from 10X Tough ElaZtech® material, this bait offers...

Features bulging eyes, a broad ribbed body, wispy legs, and a thin segmented tail Draws in panfish, trout, bass, and other species that dine on insects and subaquatic larvae Made to match the Micro Finesse ShroomZ jighead, the LarvaZ is ideally suited...

Rigged with a VMC Saltwater 2.0 hook and has an internal 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go retrieve is very effective. Crank a few times then let it fall for a...

Designed by Elite Series Angler John Crews, the SPRO John Crews Megalojohn 6” Swimbait an innovative magnet harness system and lifelike design to amplify attraction and performance. Made with an internal wire harness that connects to a SPRO split...