Size = 6 inches Lizard Slender bodied lizard with free-moving legs and curly tail Salt-Impregnated The most versatile soft plastic in your boat, from ultra-shallow to super-deep The best-selling lizard of all time attained that status for good reason...

Add finesse and realism to your lure lineup with the Zoom Super Fluke Jr. 4". Designed as a baitfish imitator, this soft jerkbait features a deep belly with a hook slot and a forked tail that helps it dart, glide, and "knuckle-ball" through the...

Bring extra action and a baitfish-imitating profile to your soft bait arsenal with the Zoom Swimmin’ Super Fluke 5-inch. This salt-impregnated fluke style swimbait features a paddle tail that delivers a hard-thumping sound and a swimming...

Elevate your bass fishing game with the Zoom Super Fluke 5" Soft Jerkbait. This salt-impregnated lure features a deep belly and forked tail, allowing it to dart, glide, and knuckleball through the water, mimicking an injured baitfish. Its universal...

Command topwater strikes with the Zoom Horny Toad 4.25″, a salt‑impregnated frog bait featuring dual Ultra‑Vibe legs that buzz across the surface, mimicking a fleeing toad. Ideal for throwing over grass, pads, and rocky shorelines, its...

Amplify your lure’s appeal with the Zoom Fat Albert Twin Tail Grub. This 3.5″ salt-impregnated grub features a fat, ribbed body and twin-curly tails that spin at rest and during retrieves—creating frantic water disturbance to entice bass. Ideal as a...

The Zoom Brush Craw blends the body of the legendary Brush Hog with lifelike crawfish claws, producing a hybrid creature bait with superior action, profile, and versatility. Its solid core and appendages push water without excessive movement, making...

The Zoom Brush Hog 6" is a legendary soft plastic creature bait that has been a staple in bass fishing for decades. Its unique design features a beefy body with multiple appendages, including tails, wings, and arms, creating significant water movement to...

Upgrade your tackle box with the Zoom Baby Brush Hog 4-inch – a salt-impregnated creature bait loaded with tails, arms, and wings that undulate at even the slightest movement. This 12-pack gives you variety and value. Perfect for rigging on a Texas...

Elevate your finesse fishing strategy with the Zoom Finesse Worms. These 4.5″ salt‑impregnated soft plastic worms deliver lifelike, seductive action—perfect for weightless, shaky head, drop‑shot, Texas, Carolina, or wacky rigs. Proven...

Introducing Goodr's Dante's Shin Splint Inferno sunglasses, engineered for athletes who demand both style and functionality. These sunglasses feature a half-rim shield design that offers a wide field of vision, essential for high-speed activities. The...

 Introducing Goodr's "Do It for the Victory Dance" sunglasses, designed for athletes who crave both style and functionality. These black shield sunglasses feature half-rim frames paired with burnt orange reflective polarized lenses, offering a sleek...

Embrace a royal flair with the Goodr Bosley's Basset Hound Dreams Polarized Sunglasses. Featuring a classic tortoiseshell frame paired with brown non-reflective polarized lenses, these sunglasses are designed for medium-sized heads seeking a blend of...

Introducing Goodr's Beelzebub's Bourbon Burpees sunglasses, designed specifically for those with larger heads seeking both style and performance. These BFG (Big Friendly Giant) sunglasses feature wider frames, longer arms, and bigger lenses to provide...

Channel the spirit of adventure with the Goodr Amelia Earhart Ghosted Me Polarized Aviator Sunglasses. Featuring a stylish tortoise shell frame and brown lenses, these sunglasses are designed for medium to larger faces seeking both fashion and function...

Conquer the slopes and trails with the Goodr Iced By Yetis Polarized Sunglasses. Featuring a sleek white frame paired with vibrant blue mirrored lenses, these sunglasses are designed for active individuals seeking both style and performance. Ideal for...