Elevate your soft plastic game with the Yum Thumpin’ Dinger. Built on the proven Dinger body, this version adds a hard U‑shaped “thump’n” tail that pulses and vibrates as you retrieve, creating added water disturbance to...

The YUM FF Sonar Minnow is a soft plastic swimbait crafted specifically to take full advantage of forward-facing sonar technology. Co-developed with Bassmaster Classic champion Jason Christie, it features a shad-profile body, subtle quivering...

The YUM Crawbug is a finesse crawfish imitation that pairs realistic detail with soft, responsive action. It features a hollow body construction, flapping claws, and ultra-soft texture—ideal for enticing bites when bass or other predators...

The War Eagle Finesse Spinnerbait is a compact, high-performance lure engineered for finesse fishing. Weighing 5⁄16 oz, it features a dual-blade configuration (Colorado + turtleback), a Bass Eagle pro series skirt, Mustad Ultra Power...

Elevate your lure game with the Zoom 4-inch Split Tail Trailer (20-pack). These soft plastic trailers are designed to enhance spinnerbaits, buzzbaits, and vibrating jigs by adding realistic motion with twin split tails and extra bulk. Available in a...

The Smithwick Suspending Super Rogue is a legendary suspending jerkbait that brings classic Rogue performance into a refined, modern package. Designed with a counterbalance weight‑transfer system, it casts long and true, letting...

Transform your soft plastic lures in seconds with Spike‑It Dip‑N‑Glo. This high‑performance dye bonds to plastics, delivering a permanent color change that helps you match water conditions or freshen up old baits. Works on worms, grubs, jigs, and...