The Rebel Jointed Minnow delivers enhanced “broken-back” action designed to mimic injured baitfish—making it irresistible to bass, walleye, trout, and more. Crafted from premium plastic with a two-piece articulated body, swims between...

The War Eagle Buzzbait is a tournament-proven topwater lure built for explosive surface strikes. Its unique keeled head allows it to plane immediately upon contact with water, combined with holographic blades that generate high-pitched...

Experience smoother casts and stronger connections with the Berkley Trilene XL Smooth Casting Monofilament. The enhanced formula delivers 20 % more flexibility, over 50 % greater wet strength, and 20 % improved knot strength compared to previous versions...

Dominate heavy vegetation with the Berkley Swamp Lord Hollow‑Body Frog—designed with insights from MLF Redcrest Champion Bobby Lane. This soft yet durable frog features a sealed hook‑shank chamber to reduce water intrusion and collapses quickly for...

Designed by top frog angler Dean Rojas and crafted by Zoom, the 4″ Rojas Fighting Frog is engineered to elevate flipping, pitching, and jigging performance. Its compact, salt‑infused body features collapsible hook slots and side grooves to prevent...