The Yum Spine Craw 3.75″ Soft Plastic Crawfish Bait (MPN PRYSCR) delivers explosive action, unmatched versatility, and top-tier performance—perfect for tournament bass anglers and weekend warriors alike. Its compact body design,...

The Heddon Tiny Torpedo is a compact, high-impact prop bait combining explosive surface splash with impressive casting distance. At 1 7/8″ and ¼ oz, this lure features an aerodynamically balanced body and loud spin prop, making it deadly on...

The iconic Rebel Pop‑R 2.5″ topwater popper delivers explosive surface action—chugging, popping, and blooping with every twitch. Crafted with a concave mouth for maximum water displacement, it’s equipped with sharp #6 trebles...

The Rebel Jointed Minnow delivers enhanced “broken-back” action designed to mimic injured baitfish—making it irresistible to bass, walleye, trout, and more. Crafted from premium plastic with a two-piece articulated body, swims between...

The War Eagle Buzzbait is a tournament-proven topwater lure built for explosive surface strikes. Its unique keeled head allows it to plane immediately upon contact with water, combined with holographic blades that generate high-pitched...

Experience smoother casts and stronger connections with the Berkley Trilene XL Smooth Casting Monofilament. The enhanced formula delivers 20 % more flexibility, over 50 % greater wet strength, and 20 % improved knot strength compared to previous versions...

Dominate heavy vegetation with the Berkley Swamp Lord Hollow‑Body Frog—designed with insights from MLF Redcrest Champion Bobby Lane. This soft yet durable frog features a sealed hook‑shank chamber to reduce water intrusion and collapses quickly for...