Meet the YUM Dinger 5″—a versatile, soft plastic stick bait that excels in any rigging style. Whether Texas, Carolina, wacky, or weightless, it delivers a subtle, life-like action that triggers bites even from pressured bass. Infused with...

Revive worn or damaged spinnerbaits, buzzbaits, or bladed jigs with the War Eagle Replacement Skirt. These versatile skirts are engineered to slip over most spinnerbait or chatterbait keeper teeth and lock securely in place, allowing you to change...

The War Eagle Buzz Toad merges buzzbait and soft-plastic action into one topwater powerhouse. Pre-rigged with a 4″ Yum Tip Toad and featuring a patented TLAP plastic keeper, it skips under docks and through cover without glue—keeping the...

Midland X-TALKER Spotting and Recovery Walkie-Talkie Long Range 2-way Radios: Experience license-free connectivity with our walkie-talkies operating on 22 FRS channels. Stay informed with channel scan, enjoy versatile applications, and rely on reliable...

Engineered alongside bass-fishing legend Denny Brauer, the Strike King Denny Brauer Structure Jig (DBSTJ- series) is a performance-driven flipping jig designed to increase hookups while minimizing hang-ups. It features a premium Owner 2X strong Cutting...

Inspired by homemade balsa plugs and perfected by Strike King in collaboration with MLF pro angler Andy Morgan, The Chick Magnet is a flat-sided crankbait that brings old-school action with modern durability. Featuring a thin body and a...

Bring the dynamic, erratic “walk-the-dog” action of the original Sexy Dawg into a compact, ultra-castable finesse profile with the Strike King Bitsy Dawg (MPN HCBSD-). Measuring approximately 2.75 inches and weighing 3/16 oz, it's tailor-made...

Enhance your soft plastic baits with the Spike‑It Scented Dye Marker Set (4‑Pack) — the angler’s choice for quickly customizing lure color and scent on the water. This value pack includes four vivid markers in Garlic,...

The Smithwick Rattlin’ Rogue is a legendary jerkbait fishing lure trusted by anglers for decades. Its unique slender minnow profile and internal rattle chambers produce a natural, wounded‑bait action that entices...

The Smithwick Devil’s Horse is a legendary topwater prop bait that has been a staple in bass anglers’ tackle boxes for generations. Featuring dual propellers mounted front and rear, this classic surface lure...

The Heddon Super Spook Jr. is a downsized rendition of Heddon’s legendary Zara Spook lineup, engineered for topwater aggression in a compact size. With its signature “walk-the-dog” action, internal rattles, and rugged...

Elevate your finesse game with the Gambler Little EZ, the compact thumper in the acclaimed EZ Swimbait lineup. At 3.75″, its segmented body and paddle tail deliver heavy-water vibration that's perfect on swim jigs, chatterbaits, A‑rigs,...