Meet the compact yet powerful Zoom Big Bite Fat Grub 2″—a salt‑impregnated curl-tail classic designed to trigger strikes on crappie, panfish, smallmouth, and bass. Featuring a stout body and oversized grub tail, this mini bait excels...

Enhance your vision on and off the water with the Oakley Turbine—featuring a rugged Matte Black Camo O-Matter™ frame and advanced Prizm Deep Water Polarized lenses designed for glare-free clarity in bright, reflective...

Celebrate iconic style with modern optics in the Oakley Frogskins sunglasses. Showcasing a sleek crystal-clear O Matter™ frame and advanced Prizm™ Sapphire lenses, these shades enhance contrast and color for...

Browning X-Bolt 2 Hunter Laminate - 7MM REM 2025 SHOT Show Special – Redefine Total Accuracy with the X-Bolt 2 Hunter Laminate, Two-Tone. This new bolt-action rifle features a Hunter-style laminate stock. Redesigned stainless steel...

Browning Cynergy Field - 12 Gauge 2025 SHOT Show Special – Innovative over/under hunting shotgun. Inflex Technology recoil pad, walnut stock with satin varnish finish, engraved silver nitride finish ultra-low profile steel receiver, satin...

Browning X-Bolt 2 Hunter Laminate - 308 Win 2025 SHOT Show Special – Redefine Total Accuracy with the X-Bolt 2 Hunter Laminate, Two-Tone. This new bolt-action rifle features a Hunter-style laminate stock. Redesigned stainless steel...

Sitka Trucker - Optifade Cover The classic trucker is offered in all five OPTIFADE™ patterns, as well as Blaze Orange, features a flat bill and mesh back for added breathability. Structured high-profile trucker design Snapback closure OSFA fits...

Sitka Core Neck Gator - Optifade Cover Lightweight and ultra-breathable, the CORE Neck Gaiter keeps the sun off your neck and pulls up for concealment when things heat up. POLYGIENE Technology: Layering is a science with our CORE system of next-to-skin...

Sitka Fanatic Glove - Optifade Cover A whitetail hunter’s glove should do so much more than just provide warmth & hand concealment. Our goal in creating the Fanatic Glove was we wanted to leave no room for error at the moment of truth...

Sitka Alpha Fleece Vest - Olive Green A fleece vest built to take a beating. A double weave stretch fleece handles rugged environments and gusts with ease while a DWR coating mitigates unexpected moisture during the hunt. The Alpha Fleece Vest sports a...

Sitka Traverse Beanie - Optifade Cover Made for comfort and breathable warmth, the Traverse Beanie features soft, quick-dry, stretch fleece. It’s constructed from fabrics made from recycled materials and features Polygiene® Odor Control...

Sitka Traverse Cap - Optifade Cover A versatile hat for every pursuit, the Traverse Hat is constructed of textiles made from recycled materials. An adjustable back lets you dial in the fit, and a durable water repellent finish sheds light precipitation...

Sitka Traverse Pant - Optifade Cover Combine comfort with performance in the 4-way stretch Traverse Pant. Whether you’ll be spending your days in the mountains, woods, or ag fields, this pant is designed to eliminate the distraction of discomfort...

Sitka Core Lightweight Hoodie - Optifade Cover We found that the majority of base layers offered zero technical features, requiring hunters to carry additional pieces of gear into the field to meet the demands of the pursuit. Our solution was to create a...

Sitka Core Lightweight Crew Long Sleeve - Optifade Cover Hunters are in need of a foundational next-to-skin piece that can span temperature variations throughout the seasons in order to regulate heat and sweat. Our approach was to build a base layer...