Fish smarter with the Zoom Fluke Stick—an innovative hybrid combining a slender stick worm body and a forked fluke tail. At 6¼″ (also available in 5″ Jr.), its salt-infused, ribbed profile delivers a smooth glide on the drop and...

Discover the compact powerhouse that is the Heddon Zara Puppy—miniature walk‑the‑dog action in a precise 3″, ¼ oz package. Modeled after the legendary Zara Spook, the Puppy delivers the same coveted zig‑zag surface motion that draws...

The Yum Swim’n Dinger 5″ is a heavily salted, slow‑sinking paddle‑tail worm that delivers an aggressive swimming action—perfect for enticing strikes. Expert anglers love its highly realistic side‑to‑side motion, which works both on...

The Yamamoto Shad Shape Worm combines the subtle action of a Senko-style ribbed body with the sleek profile of a baby shad, making it a top-tier choice for drop-shot, shaky-head, darter-head, and finesse casting. Perfect for targeting pressured...

The War Eagle WE12NTH Hammered Tandem Willow Spinnerbait features a durable nickel frame and hammered twin willow blades that send off subtle, multidirectional flash—perfect for finicky bass in clear or stained water. Equipped with...

Crafted from premium wood, the Smithwick Devil’s Horse AF290 is a legendary topwater prop-lure designed for tournament-winning performance. At 4½″ and ½ oz, this dual‑prop bait creates irresistible surface commotion with...

The Pitman Creek Reel Grip is a high-performance rubber sleeve designed for baitcast and spinning reel handles. It delivers improved grip and control—essential when reeling in that trophy catch. This full-size, soft‑composite sleeve not only...

Tackle bigger baits and tougher fish with the Owner Super Wide Gap Hook (MPN OW5164). Crafted with a heavy-duty forged shank and Owner’s signature Cutting Point®, this hook drives through soft plastics with minimal resistance. The...

Enhance your crankbait or topwater lure with the Owner ST‑35 Short‑Shank Wide‑Gap Treble Hook (MPN 5635‑096). Featuring ultra-short shanks and a 150° Premium Point Position, this hook maximizes hook-up zones while reducing lure fouling and preserving...

Target serious anglers with the Owner Mutu Light Circle Hook in Size 2. Forged from light-gauge Mutu wire, this high-quality hook provides a lively action for live and chunk bait, increasing attraction. Its signature “hangnail” offset point...

Upgrade your bass‑fishing arsenal with the Owner Jungle Wacky Weedless Hook in Size 2/0 (MPN 4109‑126). Engineered with high‑strength Zo‑Wire™ construction—15 % stronger by diameter than standard high‑carbon steel—this short‑shank,...