Power up your big-bass arsenal with the Zoom Magnum Lizard 8-inch. This massive soft plastic bait comes in a 9-pack and features a slender body, free-moving legs, and a curly tail for excellent water displacement and lifelike action...

Step up your finesse game with the Zoom Magnum Finesse Worm 5-inch 10-pack. This worm delivers the slim profile and subtle action finesse anglers rely on but adds extra girth to push more water and catch attention where stakes are high...

Dominate heavy cover and pressured fish with the beefy Zoom Mag II 9″ ribbon‑tail worm. This large-profile soft plastic is salt‑impregnated for enhanced bite retention and features a seductive ribbon tail that creates powerful...

Introducing the Zoom Z‑Hog 4″, a compact yet powerful creature bait that pierces through thick vegetation and wood cover with ease. This salt-impregnated flip bait blends parts from the Horny Toad body, Super Chunk claws, and Brush Hog...

Meet the YUM Dinger 5″—a versatile, soft plastic stick bait that excels in any rigging style. Whether Texas, Carolina, wacky, or weightless, it delivers a subtle, life-like action that triggers bites even from pressured bass. Infused with...

Revive worn or damaged spinnerbaits, buzzbaits, or bladed jigs with the War Eagle Replacement Skirt. These versatile skirts are engineered to slip over most spinnerbait or chatterbait keeper teeth and lock securely in place, allowing you to change...

The War Eagle Buzz Toad merges buzzbait and soft-plastic action into one topwater powerhouse. Pre-rigged with a 4″ Yum Tip Toad and featuring a patented TLAP plastic keeper, it skips under docks and through cover without glue—keeping the...

Midland X-TALKER Spotting and Recovery Walkie-Talkie Long Range 2-way Radios: Experience license-free connectivity with our walkie-talkies operating on 22 FRS channels. Stay informed with channel scan, enjoy versatile applications, and rely on reliable...

Engineered alongside bass-fishing legend Denny Brauer, the Strike King Denny Brauer Structure Jig (DBSTJ- series) is a performance-driven flipping jig designed to increase hookups while minimizing hang-ups. It features a premium Owner 2X strong Cutting...

Bring the dynamic, erratic “walk-the-dog” action of the original Sexy Dawg into a compact, ultra-castable finesse profile with the Strike King Bitsy Dawg (MPN HCBSD-). Measuring approximately 2.75 inches and weighing 3/16 oz, it's tailor-made...

The Heddon Super Spook Jr. is a downsized rendition of Heddon’s legendary Zara Spook lineup, engineered for topwater aggression in a compact size. With its signature “walk-the-dog” action, internal rattles, and rugged...

Elevate your finesse game with the Gambler Little EZ, the compact thumper in the acclaimed EZ Swimbait lineup. At 3.75″, its segmented body and paddle tail deliver heavy-water vibration that's perfect on swim jigs, chatterbaits, A‑rigs,...