Upgrade your game with the Gambler Big EZ 5″, the largest and most aggressive swimbait in the EZ family. Its salt-infused, stout body and oversized paddle tail deliver deep-thumping vibration that appeals to both bass and inshore predators...

The Z‑Man ChatterBait Mini Max™ (MPN ZMCBMM) delivers full-sized flash and vibration in a compact ¼–½ oz package—ideal for finicky fish, pressured waters, smallmouth, and pond bass. Featuring a downsized...

The Z‑Man Jack Hammer is a premium bladed jig co-developed by tournament greats Brett Hite and Morizo Shimizu—crafted with a flat-bottom, low-center-of-gravity head and super-thin stainless hex blade that instantly vibrates and stays...

The Z‑Man Original ChatterBait delivers explosive flash, vibration, and action with its patented direct head-to-blade connection and trademark hex-shaped ChatterBlade—combining spinnerbait shimmer, crankbait thump, and jig resilience in...

The Z‑Man ChatterBait is a trailblazing bladed swim jig that packs the flash of a spinnerbait, vibration of a crankbait, and snag resistance of a jig into a single fish-attracting package. Featuring a patented head-to-blade direct...

The weight that started it all, the original Bullet Weight Slip Sinkers are basic lead bullet shaped sinkers commonly used for bass fishing applications. The Slip Sinkers are designed to be used as worm sinkers when employing the Texas rigging method...

Downsized yet powerful, the Booyah Pond Magic Real Craw spinnerbait is specially designed for small ponds and pressured waters. Featuring tandem Colorado + willow blades, premium 60‑strand Bio‑Flex silicone skirt, and 3‑D eyes, it delivers big-lure...

Dominate topwater cover with the Booyah Pad Crasher—a 2.5″, ½ oz hollow‑body frog engineered for explosive surface strikes. Its collapsible body and dual 3/0 hooks ensure weedless action and superior hookups, while the chined belly...

The Booyah One Knocker is a high‑performance lipless crankbait designed to provoke strikes even in pressured waters. It features a single oversized tungsten rattle that emits a deep, low frequency “thump,” setting it apart from...

The legendary Bill Lewis Rat‑L‑Trap has been a top-tier lipless crankbait since the late 1960s, revered for its wide, tight wiggle, internal rattles, and flashing baitfish profile that triggers aggressive strikes. Available in numerous...

Presenting the Booyah Covert Finesse Spinnerbait, a tournament-grade compact spinnerbait engineered to coax strikes when normal lures fail. The BYCVF model uses dual Hildebrandt Colorado blades to deliver hard “thump” vibration—ideal in...

The Booyah Mobster Swim Jig is your go‑to all‑terrain swim jig engineered to penetrate thick cover and coax strikes in shallow water. Designed in partnership with the Muddy Water Mob, it features a tapered, snag‑resistant head, vertical line tie,...

Unleash surface‑splashing power with the Booyah Buzz 3⁄8 oz Classic Buzzbait. Engineered with premium hard‑coat paint, extra‑large 3D red eyes, flared gills, and a rattling “clacker” blade, this buzzbait planes true right out of the box...

The Booyah Double Willow Blade Spinnerbait delivers powerful flash and subtle vibration with its dual willow blades, making it a top choice for water conditions where finesse and flash combine. Designed for cool or murky water, it features a...