Meet the compact yet powerful Zoom Big Bite Fat Grub 2″—a salt‑impregnated curl-tail classic designed to trigger strikes on crappie, panfish, smallmouth, and bass. Featuring a stout body and oversized grub tail, this mini bait excels...

Enhance your vision on and off the water with the Oakley Turbine—featuring a rugged Matte Black Camo O-Matter™ frame and advanced Prizm Deep Water Polarized lenses designed for glare-free clarity in bright, reflective...

Celebrate iconic style with modern optics in the Oakley Frogskins sunglasses. Showcasing a sleek crystal-clear O Matter™ frame and advanced Prizm™ Sapphire lenses, these shades enhance contrast and color for...

Elevate your daily wear with the Oakley Split Time sunglasses featuring a sleek Crystal Raspberry semi-metal/plastic frame paired with the sophisticated G40 Black Gradient lens. With a timeless aviator-style silhouette and...

Browning X-Bolt 2 Hunter Laminate - 7MM REM 2025 SHOT Show Special – Redefine Total Accuracy with the X-Bolt 2 Hunter Laminate, Two-Tone. This new bolt-action rifle features a Hunter-style laminate stock. Redesigned stainless steel...

Browning Cynergy Field - 12 Gauge 2025 SHOT Show Special – Innovative over/under hunting shotgun. Inflex Technology recoil pad, walnut stock with satin varnish finish, engraved silver nitride finish ultra-low profile steel receiver, satin...

Browning X-Bolt 2 Hunter Laminate - 308 Win 2025 SHOT Show Special – Redefine Total Accuracy with the X-Bolt 2 Hunter Laminate, Two-Tone. This new bolt-action rifle features a Hunter-style laminate stock. Redesigned stainless steel...

Sitka Trucker - Optifade Cover The classic trucker is offered in all five OPTIFADE™ patterns, as well as Blaze Orange, features a flat bill and mesh back for added breathability. Structured high-profile trucker design Snapback closure OSFA fits...

Sitka Core Neck Gator - Optifade Cover Lightweight and ultra-breathable, the CORE Neck Gaiter keeps the sun off your neck and pulls up for concealment when things heat up. POLYGIENE Technology: Layering is a science with our CORE system of next-to-skin...

Sitka Fanatic Glove - Optifade Cover A whitetail hunter’s glove should do so much more than just provide warmth & hand concealment. Our goal in creating the Fanatic Glove was we wanted to leave no room for error at the moment of truth...

Sitka Fanatic Hoodie - Optifade Cover Whitetail hunters need quiet, durable and odor-resistant protection. Traditional outerwear isn’t as silent as advertised and lacks technical and intuitive hunting features. Our approach was to build a mid-layer...

Sitka Alpha Fleece Vest - Olive Green A fleece vest built to take a beating. A double weave stretch fleece handles rugged environments and gusts with ease while a DWR coating mitigates unexpected moisture during the hunt. The Alpha Fleece Vest sports a...

Sitka Traverse Beanie - Optifade Cover Made for comfort and breathable warmth, the Traverse Beanie features soft, quick-dry, stretch fleece. It’s constructed from fabrics made from recycled materials and features Polygiene® Odor Control...

Sitka Traverse Cap - Optifade Cover A versatile hat for every pursuit, the Traverse Hat is constructed of textiles made from recycled materials. An adjustable back lets you dial in the fit, and a durable water repellent finish sheds light precipitation...

Sitka Traverse Pant - Optifade Cover Combine comfort with performance in the 4-way stretch Traverse Pant. Whether you’ll be spending your days in the mountains, woods, or ag fields, this pant is designed to eliminate the distraction of discomfort...