Maximize your bite rate with the Zoom Magnum UV Speed Worm 7″ (8-Pack). Built for serious bass anglers, this worm combines a bulky magnum-size body with the signature Ultra Vibe tail to deliver strong vibration and aggressive action. Crafted...

Cast with finesse using the Yumbrella Flash Mob Jr 5‑Wire Rig. This compact umbrella rig features four spinner blades to simulate a small school of baitfish, built with stainless steel wire, robust snaps & swivels, and a profile light enough for...

Elevate your soft plastic game with the Yum Thumpin’ Dinger. Built on the proven Dinger body, this version adds a hard U‑shaped “thump’n” tail that pulses and vibrates as you retrieve, creating added water disturbance to...

The YUM FF Sonar Minnow is a soft plastic swimbait crafted specifically to take full advantage of forward-facing sonar technology. Co-developed with Bassmaster Classic champion Jason Christie, it features a shad-profile body, subtle quivering...

The YUM Crawbug is a finesse crawfish imitation that pairs realistic detail with soft, responsive action. It features a hollow body construction, flapping claws, and ultra-soft texture—ideal for enticing bites when bass or other predators...

The War Eagle Finesse Spinnerbait is a compact, high-performance lure engineered for finesse fishing. Weighing 5⁄16 oz, it features a dual-blade configuration (Colorado + turtleback), a Bass Eagle pro series skirt, Mustad Ultra Power...

Secure your fishing rods on the deck with the Deck Mount Rod Strap by T‑H Marine / Rod Tamer. This 14‑inch polyurethane strap is designed to stretch over rods and lock into a deck loop using a countersunk screw mount. Molded from black polyurethane,...

Elevate your lure game with the Zoom 4-inch Split Tail Trailer (20-pack). These soft plastic trailers are designed to enhance spinnerbaits, buzzbaits, and vibrating jigs by adding realistic motion with twin split tails and extra bulk. Available in a...

The Smithwick Suspending Super Rogue is a legendary suspending jerkbait that brings classic Rogue performance into a refined, modern package. Designed with a counterbalance weight‑transfer system, it casts long and true, letting...