Fishing

The Norman DD22 is a time-proven, tournament-tested deep crankbait that has been a staple for serious anglers targeting ledges, bluff walls, and deep structure. Designed to dig aggressively into 15–18 ft depths, its precise bill angle,...

Add serious hookup power to your hollow-body frog rigs with the Frog Tail Trailer Hook (4/0, 2-pk) — a patent-pending design that slips onto standard dual-hook frogs and catches short or glancing strikes. This trailer hook helps convert...

The Heddon Spin’n Image is a finesse-style topwater lure designed to blend the classic shad profile of the Spit’n Image with a rotating tail, delivering subtle buzz, bubbles, and surface disturbance that triggers...

The Heddon Chug’n Spook merges classic “walk-the-dog” side-to-side action with surface disturbance and splash thanks to its cupped mouth. This hybrid topwater lure is ideal for anglers seeking extra commotion on the surface,...

The Great Lakes Sneaky Underspin is a premium underspin jig head engineered for finesse swimbait presentations. Featuring a 1/0 Gamakatsu hook, wire bait keeper, stainless ball bearing swivel, and custom forward-line tie design, it swims...

The Great Lakes Finesse Hover Minnow is a breakthrough soft bait engineered to combine spiraling descent with spontaneous darting motion. A unique concave belly imparts dual-action performance—spiraling on the fall, darting randomly when...

The Great Lakes Finesse Drop Minnow is a high-performance finesse soft bait designed with input from Travis Manson (SmallmouthCrush). It features a fully ribbed body and a thin, tapered tail that delivers subtle vibration and lifelike action, even...

The Pradco / Cotton Cordell CC Spoon is a time-tested fluttering spoon lure engineered to mimic a wounded baitfish—and trigger strikes from bass, walleye, panfish, and more. With hammered sides to produce aggressive flash, a razor-sharp,...

The Booyah Poppin’ Pad Crasher is a versatile, high‑action hollow‑body frog designed to excel in thick slop, wind, and challenging topwater conditions. Its cupped mouth floods water and creates “pop” disturbances, while its...

The Booyah XCS is a revived legend in shallow water crankbaits. Featuring a silent square lip design with no rattles, this crankbait “wobbles and semi-rolls” to flash and entice finicky bass. It runs in 0–3 ft and is built to bump...

The Bandit Suspending Minnow (4.625″, ¾ oz) delivers tight, aggressive action while maintaining neutral buoyancy—perfect for trolling in the prime water column depth of 18–20 ft. Designed to stay suspended when paused, this lure...

The Original ChatterBait 3/8 oz, in Greenback Shad, packs the explosive flash, vibration, and action of a spinnerbait, crankbait, and jig into one deadly package. With its patented hex-shaped blade and heavy-duty 5/0 needle-point hook, this bladed...