Hard Bait Lures

Discover the compact powerhouse that is the Heddon Zara Puppy—miniature walk‑the‑dog action in a precise 3″, ¼ oz package. Modeled after the legendary Zara Spook, the Puppy delivers the same coveted zig‑zag surface motion that draws...

Crafted from premium wood, the Smithwick Devil’s Horse AF290 is a legendary topwater prop-lure designed for tournament-winning performance. At 4½″ and ½ oz, this dual‑prop bait creates irresistible surface commotion with...

The iconic Rebel Pop‑R 2.5″ topwater popper delivers explosive surface action—chugging, popping, and blooping with every twitch. Crafted with a concave mouth for maximum water displacement, it’s equipped with sharp #6 trebles...

Dominate the water with the Berkley Stunna 112 Jerkbait, developed in collaboration with Bassmaster Classic champ Hank Cherry. This life-like bait features textured scale patterns, 3D eyes and gill plates, and a built-in fixed belly and tungsten weight...

Inspired by David Fritts’ legendary 1993 Bassmaster Classic-winning bait, the Berkley Frittside Jr. delivers authentic balsa-like vibration in a durable hard-plastic body. Its flat-sided profile and integrated FlashDisc™ provide tight,...

Draw aggressive strikes with the Berkley Cane Walker – the loudest, longest‑casting topwater lure from Berkley. Featuring a heavy tail weight for distance, an internal rattling chamber, and a cupped “spit” face, this lure spits,...

Unlock deep-water bass with the Megabass Super‑Z Z3, a compact yet powerful deep-diving crankbait featuring Megabass’s patented LBO II moving balancer system for exceptional casting distance and stability. At only 2″ long...

Strike fear into lethargic bass with the compact Megabass S‑Crank 1.2 in PM Hot Shad. Sized at 2.3″ and 3/8 oz, this tournament-proven square-bill crankbait delivers Megabass’s patented slalom “S” hunting action,...

Dominate shallow structure with the Megabass S‑Crank 1.2—a compact, tournament‑grade square‑bill crankbait featuring a cutting‑edge slalom‑style wobble and erratic hunting retrieve that “wanders off‑course but always hunts back to...

The Lucky Craft LC 1.5 is a high-quality plastic square‑bill crankbait engineered for cover fishing, delivering rugged durability and a tight wobble that perfectly mimics baitfish. At 1/2 oz, it floats and resists snagging, making it ideal for rock,...

The Megabass Vision Oneten 110 is a world-class suspending jerkbait originally developed by Yuki Ito and famously used in tournament bass fishing. Sporting a unique darting action enhanced by the tungsten Multi-Way Moving Balancer System, it delivers...

Target deep cover with the Megabass Super‑Z Z3 – Old Z, a compact yet powerful deep-diving crankbait featuring the patented LBO II moving balancer system for outstanding casting distance given its small size. At just 2″...