Hard Bait Lures

The Pradco Rebel Minnow is a time-tested hardbait built for finesse and structure fishing. With models like F49, F50, and F10, the Rebel offers options for shallow, small-water presentations (0–2 ft) and moderate dives (0–3 ft)...

The Norman DD22 is a time-proven, tournament-tested deep crankbait that has been a staple for serious anglers targeting ledges, bluff walls, and deep structure. Designed to dig aggressively into 15–18 ft depths, its precise bill angle,...

The Heddon Spin’n Image is a finesse-style topwater lure designed to blend the classic shad profile of the Spit’n Image with a rotating tail, delivering subtle buzz, bubbles, and surface disturbance that triggers...

The Booyah XCS is a revived legend in shallow water crankbaits. Featuring a silent square lip design with no rattles, this crankbait “wobbles and semi-rolls” to flash and entice finicky bass. It runs in 0–3 ft and is built to bump...

The Bandit Suspending Minnow (4.625″, ¾ oz) delivers tight, aggressive action while maintaining neutral buoyancy—perfect for trolling in the prime water column depth of 18–20 ft. Designed to stay suspended when paused, this lure...

Crafted from premium wood, the Smithwick Devil’s Horse AF290 is a legendary topwater prop-lure designed for tournament-winning performance. At 4½″ and ½ oz, this dual‑prop bait creates irresistible surface commotion with...

Dominate the water with the Berkley Stunna 112 Jerkbait, developed in collaboration with Bassmaster Classic champ Hank Cherry. This life-like bait features textured scale patterns, 3D eyes and gill plates, and a built-in fixed belly and tungsten weight...

Inspired by David Fritts’ legendary 1993 Bassmaster Classic-winning bait, the Berkley Frittside Jr. delivers authentic balsa-like vibration in a durable hard-plastic body. Its flat-sided profile and integrated FlashDisc™ provide tight,...

Draw aggressive strikes with the Berkley Cane Walker – the loudest, longest‑casting topwater lure from Berkley. Featuring a heavy tail weight for distance, an internal rattling chamber, and a cupped “spit” face, this lure spits,...

Unlock deep-water bass with the Megabass Super‑Z Z3, a compact yet powerful deep-diving crankbait featuring Megabass’s patented LBO II moving balancer system for exceptional casting distance and stability. At only 2″ long...

Strike fear into lethargic bass with the compact Megabass S‑Crank 1.2 in PM Hot Shad. Sized at 2.3″ and 3/8 oz, this tournament-proven square-bill crankbait delivers Megabass’s patented slalom “S” hunting action,...

Dominate shallow structure with the Megabass S‑Crank 1.2—a compact, tournament‑grade square‑bill crankbait featuring a cutting‑edge slalom‑style wobble and erratic hunting retrieve that “wanders off‑course but always hunts back to...