Hard Bait Lures

The Rebel Jointed Minnow delivers enhanced “broken-back” action designed to mimic injured baitfish—making it irresistible to bass, walleye, trout, and more. Crafted from premium plastic with a...

Add a proven fish‑catching staple to your bait arsenal with the GSM Fishing Rat‑L‑Trap Lipless Crankbait — a classic lipless crankbait designed for freshwater bass and predator species. Featuring...

The Bill Lewis Mini Trap is the scaled-down version of the iconic Rat-L-Trap, perfect for finesse fishing when bass are targeting smaller prey. Weighing just 1/4 oz and measuring 2.5″, this bait...

Inspired by homemade balsa plugs and perfected by Strike King in collaboration with MLF pro angler Andy Morgan, The Chick Magnet is a flat-sided crankbait that brings old-school action with modern...

Bring the dynamic, erratic “walk-the-dog” action of the original Sexy Dawg into a compact, ultra-castable finesse profile with the Strike King Bitsy Dawg (MPN HCBSD-). Measuring approximately 2.75...

The Smithwick Rattlin’ Rogue is a legendary jerkbait fishing lure trusted by anglers for decades. Its unique slender minnow profile and internal rattle chambers produce a natural, wounded‑bait action...

The Smithwick Devil’s Horse is a legendary topwater prop bait that has been a staple in bass anglers’ tackle boxes for generations. Featuring dual propellers mounted front and rear, this classic...

The Booyah One Knocker is a high‑performance lipless crankbait designed to provoke strikes even in pressured waters. It features a single oversized tungsten rattle that emits a deep, low frequency...

The legendary Bill Lewis Rat‑L‑Trap has been a top-tier lipless crankbait since the late 1960s, revered for its wide, tight wiggle, internal rattles, and flashing baitfish profile that triggers...