Hard Bait Lures

Upgrade your finesse jerkbait game with the Megabass Vision Oneten Jr +1 in GG Threadfin Shad. This compact 3.85″, 3⁄8 oz suspending lure dives to around 7 ft, matching the depth performance of its larger Oneten +1 counterpart. Featuring...

Dominate deep-water presentations with the Megabass Vision Oneten +1 in the sleek Elegy Bone colorway. This 4.3″, ½ oz suspending jerkbait dives to approximately 9 ft thanks to its longer lip compared to the original Vision Oneten™...

Unleash explosive surface strikes with the MegaBass PopMax GP Baby Kingyo — a splashy 3¼″ (78 mm), ½ oz floating popper in an exclusive 2025 Bassmaster Classic colorway. Engineered with Yuki Ito’s original design,...

Experience tournament-caliber shallow-water performance with the Megabass S‑Crank 1.2 in the striking Secret Gill color. This compact 2⅓″ (60 mm), 3⁄8 oz square-bill crankbait delivers a hard-hitting wobble and patented...

Command attention in shallow cover with the tournament-level Megabass S‑Crank 1.2 in Fire Craw. This compact 2.4″, 3/8 oz square-bill crankbait employs a patented slalom-style wobble and erratic hunting retrieve that veers away from...

Elevate shallow-water fishing with the Megabass S‑Crank 1.2 in Black Back Chartreuse—a precision-engineered square-bill crankbait offering tournament-grade action. This compact 2.4″, 3/8 oz bait features a patented slalom-style...

Step up your topwater game with the MegaBass PopMax — a 3¼″, ½ oz premium surface popper based on Yuki Ito’s iconic design. Featuring a six-gill intake and internal water chamber, it creates explosive splashes,...

Tap into mid-depth structure with the Megabass Super‑Z Z2 in the vivid GP Spawn Killer color. This compact, tournament-grade crankbait packs advanced Megabass features in a small 2" (53 mm) body. Hit the water and hit bottom hard: its...

Designed by Yuki Ito and refined for tournament anglers, the Vision ONETEN 110 “Baby Kingyo” is a premium suspending jerkbait in the exclusive 2025 Bassmaster Classic GP colorway. Featuring the patented Multi‑Way Tungsten Balancer System for...

Reel in tournament-grade performance with the Megabass Vision Oneten 110+1 in the stunning GP Stain Reaction OB finish. This 4 ⅓″, ½ oz suspending jerkbait uses Megabass’s patented Multi‑Way Tungsten Moving...

Elevate your jerkbait game with the Vision Oneten (110) in the high-contrast GP Stain Reaction finish. Designed by Yuki Ito, this classic 4 1/3″, ½ oz suspending jerkbait features tungsten Multi-Way Moving Balancer...

Engineered for tournament anglers, the Vision ONETEN +1 “GP Baby Kingyo” is a precision-balanced 110 mm (4⅓″) suspending jerkbait in a vivid goldfish-inspired color—a 2025 Bassmaster Classic exclusive. Equipped with...

Introducing the Megabass Vision 110+1, a jerkbait expertly designed for enhanced depth. This mid-range fishing lure is engineered to surpass the original Vision 110's depth by up to an additional 3ft. The Vision 110+1 is an optimal choice for anglers...

Experience top-tier fishing with the Pencil Popper, a superior bait for striper and big gamefish. This topwater lure is designed for long, accurate casting, making it a reliable choice for both seasoned anglers and beginners. The weighted tail section...

Experience the thrill of topwater fishing with the Pencil Popper, a top choice for striper and big game fishing. Its unique design allows for superb long-distance casting accuracy, making it a great tool for both novice and experienced anglers. The...

The Lucky Craft LC 1.5 Crankbait in CF Flake Flake Rayburn Red Craw is a premium squarebill lure designed for bass anglers targeting fish in shallow cover and rocky structures. Measuring 2.4 inches and weighing 1/2 oz., this floating crankbait dives to...