Hard Bait Lures

Elevate shallow-water fishing with the Megabass S‑Crank 1.2 in Black Back Chartreuse—a precision-engineered square-bill crankbait offering tournament-grade action. This compact 2.4″, 3/8 oz bait features a patented slalom-style...

Step up your topwater game with the MegaBass PopMax — a 3¼″, ½ oz premium surface popper based on Yuki Ito’s iconic design. Featuring a six-gill intake and internal water chamber, it creates explosive splashes,...

Tap into mid-depth structure with the Megabass Super‑Z Z2 in the vivid GP Spawn Killer color. This compact, tournament-grade crankbait packs advanced Megabass features in a small 2" (53 mm) body. Hit the water and hit bottom hard: its...

Designed by Yuki Ito and refined for tournament anglers, the Vision ONETEN 110 “Baby Kingyo” is a premium suspending jerkbait in the exclusive 2025 Bassmaster Classic GP colorway. Featuring the patented Multi‑Way Tungsten Balancer System for...

Reel in tournament-grade performance with the Megabass Vision Oneten 110+1 in the stunning GP Stain Reaction OB finish. This 4 ⅓″, ½ oz suspending jerkbait uses Megabass’s patented Multi‑Way Tungsten Moving...

Elevate your jerkbait game with the Vision Oneten (110) in the high-contrast GP Stain Reaction finish. Designed by Yuki Ito, this classic 4 1/3″, ½ oz suspending jerkbait features tungsten Multi-Way Moving Balancer...

The Megabass Vision 110+1 is a superior mid-range jerkbait, expertly designed to outperform its predecessor by reaching depths up to 3ft more. This quality fishing lure is ideal for angling enthusiasts who are seeking a high-performing solution with...

Introducing the Megabass Vision 110+1, a jerkbait expertly designed for enhanced depth. This mid-range fishing lure is engineered to surpass the original Vision 110's depth by up to an additional 3ft. The Vision 110+1 is an optimal choice for anglers...

The Lucky Craft LC 1.5 Crankbait in CF Flake Flake Rayburn Red Craw is a premium squarebill lure designed for bass anglers targeting fish in shallow cover and rocky structures. Measuring 2.4 inches and weighing 1/2 oz., this floating crankbait dives to...

Optimize your crankbait game with the Lucky Craft LC 1.5 in Sexy Chartreuse Shad. A high-floating plastic squarebill crankbait engineered for shallow structure, the LC 1.5 delivers tight wobble action and aggressive deflections on rocks,...

The Lucky Craft LC 1.5 Crankbait in TO Craw color is a high-quality plastic squarebill crankbait designed for bass anglers targeting fish in heavy cover and rocky structures. Measuring 2.4 inches and weighing 1/2 oz., this floating lure dives to depths...

The Vudu Rattling Shrimp is a 3.5-inch model with a kangaroo-like belly pocket designed to hold an internal rattle. The internal rattle can also be removed if a quiet presentation is preferred. The empty pocket is also a great place to add some...

Rigged with a VMC Saltwater 2.0 hook and has an internal 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go retrieve is very effective. Crank a few times then let it fall for a...

The SPRO Sashimmy Swimmer is a slow sinking multi-jointed swimbait that was designed with the help of Elite Series pro angler Bryan New. The Sashimmy Swimmer was specifically designed to be used for for schooling fish and will shine when fished on lakes...

The SPRO Sashimmy Swimmer is a slow sinking multi-jointed swimbait that was designed with the help of Elite Series pro angler Bryan New.  The Sashimmy Swimmer was specifically designed to be used for for schooling fish and will shine when fished on...

The SPRO KGB Chad Shad 180 Glide Bait offers anglers the power and versatility to target trophy-class bass with extreme efficiency and precision. After endless rounds of testing and design, the KGB Chad Shad ties onto anglers’ lines with the...