Lures

The Reaction Innovations Spicy Beaver 4.0 is a high‑action soft plastic creature bait designed for serious anglers. It features bold, cupped appendages that deliver intense “thumping” vibration on the fall, making it ideal as a swim...

The Zoom Zlinky 5″ is an ultra-soft finesse stickbait engineered for maximum subtle action. Its balanced design produces a tantalizing shimmy on every rod tip twitch, and it includes a molded hook slot for better hooking. Loaded with salt,...

The Zoom Z-Craw Jr is a finesse-style soft plastic crawfish imitation built for subtle presentations. At 3.5", it features forward-facing ribs, dual hook pockets (top & bottom), and fluttering claws to deliver enticing action even at slow...

Dominate muddy flats, heavy cover, or any water where bass are pressured with the Zoom Super Speed Craw 4-inch. This enhanced variation of the Ultra-Vibe Speed Craw brings you wider, bulkier claws that generate serious water displacement. Crafted...

The Zoom Shimmer Shad 4.25″ is a finesse baitfish imitation designed to enhance the action of chatterbaits, spinnerbaits, buzzbaits, or to fish solo on light setups. It features a slim baitfish profile, a ribbed skeletal rear section, and a...

Maximize your bite rate with the Zoom Magnum UV Speed Worm 7″ (8-Pack). Built for serious bass anglers, this worm combines a bulky magnum-size body with the signature Ultra Vibe tail to deliver strong vibration and aggressive action. Crafted...

Elevate your lure game with the Zoom 4-inch Split Tail Trailer (20-pack). These soft plastic trailers are designed to enhance spinnerbaits, buzzbaits, and vibrating jigs by adding realistic motion with twin split tails and extra bulk. Available in a...

Take your deep trolling game up a notch with the Bandit Walleye Deep (model BDTWBD). With its slender minnow body and precision‑engineered round lip, this crankbait dives quickly and consistently down to 27 feet, making it ideal for targeting...

The Z‑Man Drop KickerZ 3.5″ offers pro-grade finesse action for drop-shot, Ned rig, hover-strolling, and forward-facing sonar setups. Made from 10X Tough salt-impregnated ElaZtech, it maintains a natural horizontal posture and resists tearing...

The Project Z ChatterBait is Z‑Man’s ultimate evolution of the Original ChatterBait—designed and refined by pro anglers for maximum effectiveness. Featuring a streamlined, fish-shaped head that allows the blade to swing more freely,...

The Finesse ShroomZ pioneered the modern Ned Rig, featuring a classic mushroom-shaped head paired with ultra-finesse wire hooks (sizes 1–2) in a rust-resistant black‑nickel finish. Its hallmark welded wire keeper securely locks 10X Tough ElaZtech...

The Micro TRD brings the proven TRD stickbait profile into a compact format, perfectly sized for crappie, panfish, trout, and finicky bass. Built from buoyant, ultra-durable 10X Tough ElaZtech, it floats when paused and resists tearing over...