Lures

The Reaction Innovations Spicy Beaver 4.0 is a high‑action soft plastic creature bait designed for serious anglers. It features bold, cupped appendages that deliver intense “thumping” vibration on the fall, making it ideal as a swim...

The Zoom Zlinky 5″ is an ultra-soft finesse stickbait engineered for maximum subtle action. Its balanced design produces a tantalizing shimmy on every rod tip twitch, and it includes a molded hook slot for better hooking. Loaded with salt,...

The Zoom Z-Craw Jr is a finesse-style soft plastic crawfish imitation built for subtle presentations. At 3.5", it features forward-facing ribs, dual hook pockets (top & bottom), and fluttering claws to deliver enticing action even at slow...

The Zoom Shimmer Shad 4.25″ is a finesse baitfish imitation designed to enhance the action of chatterbaits, spinnerbaits, buzzbaits, or to fish solo on light setups. It features a slim baitfish profile, a ribbed skeletal rear section, and a...

Maximize your bite rate with the Zoom Magnum UV Speed Worm 7″ (8-Pack). Built for serious bass anglers, this worm combines a bulky magnum-size body with the signature Ultra Vibe tail to deliver strong vibration and aggressive action. Crafted...

Cast with finesse using the Yumbrella Flash Mob Jr 5‑Wire Rig. This compact umbrella rig features four spinner blades to simulate a small school of baitfish, built with stainless steel wire, robust snaps & swivels, and a profile light enough for...

Elevate your soft plastic game with the Yum Thumpin’ Dinger. Built on the proven Dinger body, this version adds a hard U‑shaped “thump’n” tail that pulses and vibrates as you retrieve, creating added water disturbance to...

The YUM FF Sonar Minnow is a soft plastic swimbait crafted specifically to take full advantage of forward-facing sonar technology. Co-developed with Bassmaster Classic champion Jason Christie, it features a shad-profile body, subtle quivering...