Lures

The Reaction Innovations Spicy Beaver 4.0 is a high‑action soft plastic creature bait designed for serious anglers. It features bold, cupped appendages that deliver intense “thumping” vibration on the fall, making it ideal as a swim...

The Zoom Zlinky 5″ is an ultra-soft finesse stickbait engineered for maximum subtle action. Its balanced design produces a tantalizing shimmy on every rod tip twitch, and it includes a molded hook slot for better hooking. Loaded with salt,...

The Zoom Z-Craw Jr is a finesse-style soft plastic crawfish imitation built for subtle presentations. At 3.5", it features forward-facing ribs, dual hook pockets (top & bottom), and fluttering claws to deliver enticing action even at slow...