Lures

The iconic Zoom Trick Worm revolutionized finesse bass fishing with its sleek, straight-tail design and subtle segmented body action. Floating when rigged weightless, it's perfect for twitching or dead-sticking around shallow cover...

Upgrade your bass fishing rig with the Zoom Super Chunk 3.5-inch 5-Pack. This chunk-style soft bait features dramatic claws and a thick body designed to mimic crawfish. It's salt-infused for added realism, and its flapping appendages deliver strong water...

The ElaZtech Trout Trick is the evolution of the legendary Shrimp-style trout jig, rebuilt in Z‑Man’s 10X Tough ElaZtech—softer, stretchier, buoyant, and nearly indestructible. Featuring a ribbed compact body and long paddle tail,...

The Z‑Man Razor ShadZ 4.5″ is a versatile, jointed swimbait and swim-jig trailer made from ultra-durable 10X Tough ElaZtech. Designed with a segmented baitfish profile and forked tail, it provides lifelike swimming action and buoyant...

The Z‑Man Finesse TRD 2.75″ is the quintessential soft-plastic finesse bait for Ned Rig fishing. Built from 10X Tough ElaZtech, it delivers unmatched durability, buoyancy, and natural action. The slim stickbait profile features a...

The Z‑Man Bang StickZ is a revolutionary stickbait designed by tournament pros for finesse performance. Made from buoyant 10X Tough ElaZtech, this 5.75″ worm features a flat nose for Neko ShroomZ setups and four tentacled tails that float...

Catch the giants with the Zoom Magnum Ol’ Monster 12″, an even more massive version of the renowned Ol’ Monster. This extra‑long magnum worm features a slender body and sweeping curled tail that flutters and pulsates—creating...

Power up your big-bass arsenal with the Zoom Magnum Lizard 8-inch. This massive soft plastic bait comes in a 9-pack and features a slender body, free-moving legs, and a curly tail for excellent water displacement and lifelike action...

Step up your finesse game with the Zoom Magnum Finesse Worm 5-inch 10-pack. This worm delivers the slim profile and subtle action finesse anglers rely on but adds extra girth to push more water and catch attention where stakes are high...

Dominate heavy cover and pressured fish with the beefy Zoom Mag II 9″ ribbon‑tail worm. This large-profile soft plastic is salt‑impregnated for enhanced bite retention and features a seductive ribbon tail that creates powerful...

Introducing the Zoom Z‑Hog 4″, a compact yet powerful creature bait that pierces through thick vegetation and wood cover with ease. This salt-impregnated flip bait blends parts from the Horny Toad body, Super Chunk claws, and Brush Hog...

Target wary bass with the Yamamoto 3″ Ned Senko Floater, a finesse soft plastic designed specifically for Ned rig setups. Built with Yamamoto’s Mega Floater Formula, this bait stands upright on a Ned jig head to maximize...

Meet the YUM Dinger 5″—a versatile, soft plastic stick bait that excels in any rigging style. Whether Texas, Carolina, wacky, or weightless, it delivers a subtle, life-like action that triggers bites even from pressured bass. Infused with...

Revive worn or damaged spinnerbaits, buzzbaits, or bladed jigs with the War Eagle Replacement Skirt. These versatile skirts are engineered to slip over most spinnerbait or chatterbait keeper teeth and lock securely in place, allowing you to change...