Lures

The Z‑Man Razor ShadZ 4.5″ is a versatile, jointed swimbait and swim-jig trailer made from ultra-durable 10X Tough ElaZtech. Designed with a segmented baitfish profile and forked tail, it provides lifelike swimming action and buoyant...

The Z‑Man Finesse TRD 2.75″ is the quintessential soft-plastic finesse bait for Ned Rig fishing. Built from 10X Tough ElaZtech, it delivers unmatched durability, buoyancy, and natural action. The slim stickbait profile features a...

The Z‑Man Bang StickZ is a revolutionary stickbait designed by tournament pros for finesse performance. Made from buoyant 10X Tough ElaZtech, this 5.75″ worm features a flat nose for Neko ShroomZ setups and four tentacled tails that float...

Meet the YUM Dinger 5″—a versatile, soft plastic stick bait that excels in any rigging style. Whether Texas, Carolina, wacky, or weightless, it delivers a subtle, life-like action that triggers bites even from pressured bass. Infused with...

Bring the dynamic, erratic “walk-the-dog” action of the original Sexy Dawg into a compact, ultra-castable finesse profile with the Strike King Bitsy Dawg (MPN HCBSD-). Measuring approximately 2.75 inches and weighing 3/16 oz, it's tailor-made...

Elevate your finesse game with the Gambler Little EZ, the compact thumper in the acclaimed EZ Swimbait lineup. At 3.75″, its segmented body and paddle tail deliver heavy-water vibration that's perfect on swim jigs, chatterbaits, A‑rigs,...

Upgrade your game with the Gambler Big EZ 5″, the largest and most aggressive swimbait in the EZ family. Its salt-infused, stout body and oversized paddle tail deliver deep-thumping vibration that appeals to both bass and inshore predators...

The Z‑Man ChatterBait Mini Max™ (MPN ZMCBMM) delivers full-sized flash and vibration in a compact ¼–½ oz package—ideal for finicky fish, pressured waters, smallmouth, and pond bass. Featuring a downsized...

The Z‑Man Jack Hammer is a premium bladed jig co-developed by tournament greats Brett Hite and Morizo Shimizu—crafted with a flat-bottom, low-center-of-gravity head and super-thin stainless hex blade that instantly vibrates and stays...

The Z‑Man Original ChatterBait delivers explosive flash, vibration, and action with its patented direct head-to-blade connection and trademark hex-shaped ChatterBlade—combining spinnerbait shimmer, crankbait thump, and jig resilience in...

The Z‑Man ChatterBait is a trailblazing bladed swim jig that packs the flash of a spinnerbait, vibration of a crankbait, and snag resistance of a jig into a single fish-attracting package. Featuring a patented head-to-blade direct...

Dominate topwater cover with the Booyah Pad Crasher—a 2.5″, ½ oz hollow‑body frog engineered for explosive surface strikes. Its collapsible body and dual 3/0 hooks ensure weedless action and superior hookups, while the chined belly...

The legendary Bill Lewis Rat‑L‑Trap has been a top-tier lipless crankbait since the late 1960s, revered for its wide, tight wiggle, internal rattles, and flashing baitfish profile that triggers aggressive strikes. Available in numerous...