Lures

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

Immediately after introduction, the Berkley® PowerBait® CullShad has already stirred up serious excitement on the tourney scene. Find out for yourself why this shallow-water swimbait has quickly become a favorite with fishing pros. Key...

Classic meat! Nothing holds its shape like a VMC® Bucktail Jig, tied with premium natural bucktail on an oval head for a lifelike, full-bodied appearance. Integrated tinsel fibers and 3D holographic eyes provide extra flash. Equally well-suited for...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala® Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like...

Constructed of premium balsa wood in a bite-sized portion, the Rapala® Ott's Garage Series Tiny Crankbait boasts tight wobble with finesse-like action for realistic movement, attracting large predators for deep-set bites. The silent, flat sided body,...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...

CONSTRUCTION - Premium Balsa Wood & Circuit Board Lip FEATURES - Silent/Non-Rattling Flat-Sided Body, Floating ACTION - Tight Wobble, Finesse-like Action TARGET SPECIES - Bass/Multi-Species Freshwater TERMINAL - VMC® Black Nickel 1X Strong...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco® is a buoyant, round balsa bait with a square circuit...

Rapala Original Floating - Silver 3 1/2" The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a...

Rapala Crossover Ring - Black 8 MM The VMC® Crossover Rings™ have a dual-channel hood which allows for either Neko or Wacky style rigging. The innovative design of the VMC Crossover Rings when used with the VMC Crossover Pliers™ maximizes...

Rapala Clear Crossover Cap The VMC® Crossover Cap™ has a unique design that allows anglers to quickly attach multiple “tricks” to their hooks and presentations perfectly matched to support the VMC® open eye swivel for unlimited...

Big Bite Baits 1/8OZ Pendulate Jighead B Shad Step up your fishing game with the 1/8OZ Pendulate Jighead B Shad from Big Bite Baits. Expertly crafted for angling enthusiasts, this jighead is perfect for both freshwater and saltwater fishing. Its shad...

Big Bite Baits 1/4oz Pendulate Jighead B Shad Improve your fishing game with the Big Bite Baits 1/4oz Pendulate Jighead B Shad. Expertly designed for maximum performance, this jighead is perfect for both beginners and seasoned anglers alike. Its...