Pradco

Introducing the Booyah Counter Strike Buzz – a premium 3/8 oz buzzbait engineered for explosive topwater action. Featuring dual counter‑rotating blades that deliver unmatched vibration and a...

Meet the YUM Dinger 5″—a versatile, soft plastic stick bait that excels in any rigging style. Whether Texas, Carolina, wacky, or weightless, it delivers a subtle, life-like action that...

Revive worn or damaged spinnerbaits, buzzbaits, or bladed jigs with the War Eagle Replacement Skirt. These versatile skirts are engineered to slip over most spinnerbait or chatterbait keeper...

The War Eagle Buzz Toad merges buzzbait and soft-plastic action into one topwater powerhouse. Pre-rigged with a 4″ Yum Tip Toad and featuring a patented TLAP plastic keeper, it skips under...

The Smithwick Rattlin’ Rogue is a legendary jerkbait fishing lure trusted by anglers for decades. Its unique slender minnow profile and internal rattle...

The Smithwick Devil’s Horse is a legendary topwater prop bait that has been a staple in bass anglers’ tackle boxes for generations. Featuring dual...

The Heddon Super Spook Jr. is a downsized rendition of Heddon’s legendary Zara Spook lineup, engineered for topwater aggression in a compact size. With its signature...

Downsized yet powerful, the Booyah Pond Magic Real Craw spinnerbait is specially designed for small ponds and pressured waters. Featuring tandem Colorado + willow blades, premium 60‑strand Bio‑Flex...

Dominate topwater cover with the Booyah Pad Crasher—a 2.5″, ½ oz hollow‑body frog engineered for explosive surface strikes. Its collapsible body and dual 3/0 hooks ensure weedless...

The Booyah One Knocker is a high‑performance lipless crankbait designed to provoke strikes even in pressured waters. It features a single oversized tungsten rattle that emits a deep,...