Privacy Policy

Simpson Outdoors – Privacy Policy & Communications Notice

Last Updated: 27 June 2025

This Privacy Policy ("Policy") explains how Simpson Hardware and Sports, Inc. (d/b/a Simpson Outdoors) and its subsidiaries ("Simpson Outdoors," "we," "us," or "our") collect, use, disclose, and safeguard your personal information when you interact with our retail stores, website (HuntSimpsons.com), mobile applications, SMS programs, email marketing, and any other online or offline services we provide (collectively, the "Services"). By accessing or using the Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Services.

1. Information We Collect

We collect information in three main ways:

  1. Information you provide directly – including your name, billing/shipping address, telephone number, email address, payment‑card token, account credentials, demographic details, product reviews, contest entries, photos, and any information you volunteer during customer‑service interactions or surveys.

  2. Information collected automatically – such as IP address, browser type, device ID, operating system, referring/exit pages, click‑stream data, search terms, geolocation data, and how you interact with our pages, apps, emails, and advertisements (see Section 2 – Cookies & Tracking).

  3. Information from third parties – for example, updated delivery addresses from carriers, fraud‑screening results from payment processors, social‑media profile data (when you choose to log in with a platform), marketing‑list appends, and loyalty‑program enrichment partners.

We retain personal information only as long as necessary to fulfill the purposes described below or as required by law. Typical retention periods are listed in Section 11.

2. Cookies & Similar Technologies

We, and certain trusted partners, use cookies, web beacons, pixels, SDKs, tags, and local‑storage objects to:

  • keep you signed in and remember your cart;

  • analyze website traffic and campaign performance;

  • personalize content, ads, and product recommendations; and

  • recognize your browser across devices and third‑party sites.

You can manage cookie preferences in our Cookie Settings tool (linked in the footer) or through your browser. If you disable cookies, some features may not work. We honor Global Privacy Control (GPC) signals where legally required.

Third‑Party Cookies & Ads

Analytics (e.g., Google Analytics 4, Hotjar) and advertising networks (e.g., Google Ads, Meta, TikTok, Microsoft Ads) may set their own cookies to measure performance or deliver interest‑based advertising. These parties may collect information about your activities over time and across different sites. To opt out, use industry tools at optout.aboutads.info or platform‑specific settings.

3. How We Use Your Information

We use the information we collect to:

  1. Process transactions and deliver products or services;

  2. Send transactional messages such as order confirmations, shipping updates, pickup notifications, fraud‑verification requests, and account alerts;

  3. Provide customer support and respond to inquiries;

  4. Administer loyalty, referral, and rewards programs;

  5. Conduct marketing by email, SMS, push notifications, and online advertising (with your consent where required);

  6. Improve and secure the Services, develop new features, debug, and detect fraud;

  7. Conduct analytics and research to understand aggregate shopping behavior; and

  8. Comply with legal obligations, resolve disputes, and enforce our Terms of Use.

We may combine information collected from different sources to better understand your preferences.

4. How We Share Information

We do not sell personal information for money. We may share certain data with partners for cross‑context behavioral advertising, which some U.S. state laws treat as a "sale" or "share." You can opt out (Section 9).

We disclose personal information only:

  • To service providers who process data on our behalf under binding contracts (e.g., payment processors, hosting providers, shipping carriers, SMS/email platforms, analytics, and advertising partners);

  • Within our corporate family for internal business purposes;

  • With your direction or consent (for example, when you post a product review or connect your account to a social platform);

  • To comply with law, respond to lawful requests, protect rights, property, or safety, or prevent fraud or abuse; and

  • In connection with a business transaction, such as a merger, acquisition, or asset sale.

5. SMS/MMS Mobile Messaging Terms

Simpson Outdoors offers an optional text‑messaging program (the "Simpson Outdoors Alerts Program"). By opting in, you agree to the following:

Item Details
Program Name Simpson Outdoors Alerts
Short Code / Number 71668 or 1‑844‑776‑2025
Message Types Order updates, account notices, marketing promotions, cart reminders
Opt‑In Voluntary; requires checkbox, keyword, or double opt‑in link
Opt‑Out Text STOP to cancel; you will receive one confirmation message
Help Text HELP or email support@shopsimpsons.com
Frequency 1–4 msgs/week (varies)
Cost Msg & data rates may apply
Age Gate You must be 18 or older (U.S.) or 16 or older (Canada)
Carrier Disclaimer Carriers are not liable for delayed or undelivered messages

Participation is not required to purchase. If you change or deactivate your mobile number, you must re‑enroll with the new number.

We log delivery receipts and interaction data (e.g., link clicks) for 24 months for compliance and analytics. We do not share mobile numbers with third parties for their own marketing.

6. Email Marketing Terms

  • Opt‑In – We send commercial emails only to subscribers who have provided affirmative consent (e.g., signup form, checkout checkbox).

  • Opt‑Out – Click "Unsubscribe" in any message or email support@shopsimpsons.com; processing may take up to 10 business days.

  • Transactional Emails – You will continue to receive service emails related to orders, account security, and legal notices even if you opt out of marketing.

  • Tracking – We use single‑pixel gifs to measure opens and clicks; disable images to block tracking.

7. Social Media & Community Guidelines

We welcome conversation on our social‑media pages and site reviews, but we enforce the following rules:

  1. Respectful Conduct – No harassment, hate speech, or personal attacks.

  2. No Unauthorized Advertising – Unsolicited promos or links may be removed.

  3. Stay On Topic – Keep discussions relevant to the post or product.

  4. Enforcement – Violations may result in content removal or account bans.

8. Your Privacy Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or port your data; opt out of targeted ads, sale/share, or certain profiling; and limit use of sensitive personal information.

  • U.S. Residents (CA, CO, CT, DE, FL, IA, MT, NE, NH, NJ, OR, TX, UT, VA, and any state adopting similar laws): Submit requests via support@shopsimpsons.com, call (803) 773‑3397, or mail Privacy Team, 40 W Wesmark Blvd., Sumter SC 29150. We will verify your identity and respond within statutory deadlines.

  • EU/UK Residents: You may also object to processing or lodge a complaint with your Supervisory Authority. Our EU Representative is PrivacyTrust Ltd., 42 Moorgate, London EC2R 6EL, UK (gdpr‑rep@privacytrust.com).

  • Canada (PIPEDA / Québec Law 25): You may request access or correction of your information using the contact methods above.

We will not discriminate against you for exercising any right.

9. Opt‑Out of Targeted Advertising / Do Not Sell or Share

To opt out of cross‑context behavioral advertising:

  1. Use the Do Not Sell or Share My Personal Information link in the footer;

  2. Adjust cookie settings in our preference center; or

  3. Enable a Global Privacy Control (GPC) signal in your browser.

10. Children’s Privacy

Our Services are not directed to children under 13 (U.S.) / 16 (EEA). We do not knowingly collect personal information from children. Parents may request deletion of a child’s data using the contact information below.

11. Data Retention & Security

Data Category Typical Retention Deletion / De‑ID Method
Transaction & tax records 7 years Secure archival; purged after statutory period
Marketing engagement logs 24 months Row deletion or hashing
Loyalty points & rewards Account life + 5 years Tokenization, then purge
SMS opt‑in status 6 years Removal from SMS platform
CCTV footage 30 days (unless incident) Automatic overwrite

We employ TLS 1.3 encryption, tokenized payments (PCI‑DSS v4), MFA for admin accounts, role‑based access, quarterly vulnerability scans, and annual penetration testing. No system is 100 % secure, but we follow NIST SP 800‑53 Moderate controls.

12. International Transfers

We store data on AWS (U.S.) and may transfer to other countries under EU Standard Contractual Clauses, UK International Data Transfer Agreement, and other appropriate safeguards.

13. Nevada, Vermont & California “Shine the Light”

  • Nevada & Vermont: We do not sell covered information as defined under NRS 603A or 9 V.S.A. §2430. Nevada residents may email support@shopsimpsons.com to make an opt‑out request.

  • California “Shine the Light” (Cal. Civ. Code §1798.83): California customers may request a list of third parties to whom we disclosed personal information for their direct‑marketing purposes in the preceding year.

14. Changes to This Policy

We may update this Policy periodically. Material changes will be announced via a banner on our site/app and, where required, emailed or texted to subscribers. The "Last Updated" date will always tell you when it was last revised.

15. Contact Us

Privacy Team – Simpson Hardware and Sports, Inc. (d/b/a Simpson Outdoors)
40 West Wesmark Blvd.
Sumter, SC 29150
803-774-3266

Simpson Outdoorss wants you to have a positive experience at the websites operated by this business. We respect the privacy and security of our users. Our goal is to provide you with an experience that delivers the information, resources, and services that are helpful to you. In order to achieve this goal, we may collect information from you. We discuss our information collection practices below. This Privacy Policy sets forth the privacy practices in effect at Simpson Outfitters. If you do not agree to these terms, do not access this web site.

This privacy policy ("Policy") explains how your personal information is collected, used, and disclosed by Simpson Outfitters and its subsidiaries and affiliated companies. Unless we otherwise indicate, this Policy applies to all personal information collected by Simpson Outdoors from any source, including information collected through our online services and activities, including this Website and our mobile applications (collectively, "Sites"), and at retail locations. This Policy will not apply where we display or link to a different privacy policy.

PERSONAL INFORMATION COLLECTED
We collect information from you in various ways including but not limited to any that you directly provide to us through our Sites, in our stores and through your other interactions with us. For example, we may collect your name, email address, postal address, phone number, fax number, photographs, videos, demographics and other information you provide or allow us to collect from you. We also collect credit card numbers if you purchase our products and services. We may also obtain information from other sources and combine that with information we collect from you.

When you visit our Sites, some information is automatically collected. For example, we may collect your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, and referring Web site addresses. If you access our Sites from a mobile device, we may also collect information about the type of mobile device you use, your device's unique ID, the type of mobile Internet browsers you use and information about the location of your device (for information about how to opt-out of location information collection, please see "Your Information Choices and Changes" below). We also collect information about your usage of and activity on our Sites.

Cookies - We may automatically collect information using "cookies." Cookies are small data files stored on your hard drive by a Web site. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Many Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies from our Sites. If you set your browser not to accept cookies or if you reject a cookie, it may affect certain features or services of our Sites.

Web Beacons - We may collect information using Web beacons. Web beacons, or "gifs," are electronic images that may be used on our Sites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon. If you do not wish for us to track emails we send you, some email services may allow you to adjust your display to turn off HTML or images which may disable tracking, or you may unsubscribe from our marketing emails as described below.

While we and others give you choices described in this Policy, there are many ways Web browser signals and other similar mechanisms can indicate your choice to disable tracking, and we may not be aware of or honor every mechanism.

THIRD PARTY COOKIES AND ADS
Third parties may also collect information about you through our Sites. For example, third party analytics services use cookies and web beacons to help us compile statistics about our Sites and visitors to our Sites. We receive assurances from those third party analytics services that they will not collect or access any information that directly identifies you on our Sites. Other third parties may also collect information about your online activities over time and across different websites when you visit our Site, for example, to display Simpson Outfitters ads to you on third party websites and to deliver third party ads to our Sites and others as described below.

Google's Privacy & Terms | Safeguarding your data

Simpson Outfitters Ads on Third Party Websites
We and others may use information collected using third-party cookies and web beacons on our Sites and in our emails to deliver Simpson Outfitters-branded advertising displayed to you on third-party websites. We and others also may use cookie information to know when you return to our website after visiting these third-party websites. We and others use this and other information about you to try to understand your interests and show you relevant advertising about products and services that may interest you.

We may also use third parties to serve ads on our Sites. Certain third parties may automatically collect information about your visits to this and other Web sites, your IP address, your ISP, the browser you use to visit our Sites. They do this using cookies, clear gifs or other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Sites and the other sites tracked by these third parties. This policy does not apply to, and we are not responsible for, cookies or clear gifs in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology.

USE OF PERSONAL INFORMATION WE COLLECT
We use the personal information we collect for purposes outlined in this Policy or as disclosed to you through our Sites, in our stores, or in connection with our services. For instance, we may use your information to provide and deliver products and services, share insights we think may benefit you in your pursuit of the Greater Outdoors or latest fashion, and send you product and service-related information such as confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages. Additionally, we may communicate with you about new contests, promotions, rewards, upcoming events, and other news about products and services offered by Simpson Outfitters and selected partners. We use this information to operate and enhance our Sites and services, process and deliver contest entries and rewards, manage community features and member programs, and respond to your comments and questions to provide customer service. Furthermore, we may link or combine your information with other personal information from third parties to better understand your needs and enhance our services. Simpson Outfitters may store and process personal information in the United States and other countries.

SHARING OF PERSONAL INFORMATION
Certain sections of our Sites are designed as open and public community areas for connecting and sharing with other people. When you sign up for or participate in these areas you will be asked to provide certain information that may be displayed publicly along with photos, stories, posts, and other information you choose to provide. We may also post or publish your information when you submit comments, stories, photos, and videos in connection with surveys, contests, sweepstakes, or promotions offered on the Sites.

We do not share your personal information with third parties except under specific circumstances. These include sharing information in an aggregated or anonymized form that does not directly identify you; sharing with your consent, such as when we notify you on our Sites that information you provide will be shared in a particular manner, or when you agree to our sharing of your information with other third parties for their own marketing purposes, subject to their separate privacy policies. Additionally, we may share your information with third-party vendors, consultants, and other service providers working on our behalf who need access to your information to carry out their work for us. We may also disclose information to comply with laws or respond to lawful requests and legal processes, to protect the rights and property of Simpson Outfitters, our agents, members, and others (including enforcing our agreements, policies, and terms of use), or in the good faith belief that disclosure is necessary to respond to an emergency or protect the personal safety of any person. Finally, your information may be shared in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

COLLECTION AND USE OF INFORMATION FROM CHILDREN: INFORMATION FOR PARENTS

Simpson Outdoors' sites are not directed toward children and are not designed to collect personal, identifying information from them. Children should avoid providing information on this site and are encouraged to seek help from a parent. We urge parents to explore the web alongside their children for a safer online experience. If you are a parent and would like to review any personal information we may have collected from your child online, request that this information be deleted, prevent any further collection or use of your child's information, if you have questions about our information practices, please contact us at (803) 774-3266 or email us at info@huntsimpsons.com.

SECURITY OF YOUR PERSONAL INFORMATION
Simpson Outfitters takes reasonable measures to protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration, and destruction.

SOCIAL MEDIA INTERACTION POLICY
Please take some time to read through our Social Media Interaction, Comment, and Message rules - these are set in place to make the time you spend on our page a happy one. If you have any questions or concerns about anything posted on the page, please DM Simpson Outfitters or email info@shopsimpsons.com

Respect. Treat other visitors with the respect they deserve. This should go without saying, but treat others like you would like to be treated! Any deliberately inflammatory or argumentative posts or comments will be deleted by page admins. Page admins reserve the right to delete posts and comments as they see fit without warnings or second chances. Please think about how your posts or comments might affect other fans before you write them. Remember - if you can't say something nice, then don't say anything! Page admins also reserve the right to delete and ban anyone from the page who is deemed to be causing trouble, maliciously trying to hurt business, or being rude/disrespectful. Once a visitor has been banned by an admin, they will not be reinstated.
Spam/Advertising. Simpson Outfitters is free of spam and advertising. Page admins reserve the right to delete any advertising or spam posts - this includes unauthorized links to other Facebook pages, shout-outs, and links to other websites. We also reserve the right to delete and ban spammers from the page altogether. The only advertising allowed on our page is that which has been pre-approved by the Simpson Outfitters team and also advertising of our own products from the Simpson Outfitters website.
Discussion. We expect that our visitors will respect everyone's views and opinions and not be judgmental. Anyone inciting personal attacks or nastiness toward another person because of their views will have their comments deleted and will risk deletion and ban from the page altogether at the page admin's discretion.

YOUR INFORMATION CHOICES AND CHANGES

You may opt out of receiving promotional emails from Simpson Outfitters by following the instructions in those emails. If you choose to opt out of promotional emails, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.

You may also opt out from allowing Simpson Outfitters to collect your geographic location by changing your location preferences on your mobile device or by following the standard uninstall process and deleting Simpson Outfitters' mobile application(s) from your device.

Finally, you may also send requests about your contact preferences, changes to your information or our Policy or privacy practices by writing us at:

Simpson Outdoors
40 West Wesmark Blvd.
Sumter, SC 29150

CHANGES TO THIS POLICY
Simpson Outdoors may change this Policy from time to time.

Last Updated: 10/31/24