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The Strike King Bitsy Flip Jig (MPN: BFJ) takes the beloved Bitsy Bug design and supercharges it for serious flipping performance. Featuring a beefed-up, black-nickel Mustad hook and reinforced weed...

The Zoom Frog 4″ is a premium floating topwater soft plastic frog designed to deliver explosive surface action and lure big bass out of heavy cover. Built with Zoom’s durable, salt‑impregnated...

The Zoom Z-Craw Worm fuses the best of both worlds — the thick, dependable body of the Mag Finesse worm and the aggressive kicking claws of the Z-Craw. This hybrid design delivers a balanced profile...

Upgrade your bass fishing rig with the Zoom Super Chunk 3.5-inch 5-Pack. This chunk-style soft bait features dramatic claws and a thick body designed to mimic crawfish. It's salt-infused for added...

Power up your big-bass arsenal with the Zoom Magnum Lizard 8-inch. This massive soft plastic bait comes in a 9-pack and features a slender body, free-moving legs, and a curly tail for excellent water...

Step up your finesse game with the Zoom Magnum Finesse Worm 5-inch 10-pack. This worm delivers the slim profile and subtle action finesse anglers rely on but adds extra girth to push more water and...

Target wary bass with the Yamamoto 3″ Ned Senko Floater, a finesse soft plastic designed specifically for Ned rig setups. Built with Yamamoto’s Mega Floater Formula, this bait stands upright on a Ned...

Revive worn or damaged spinnerbaits, buzzbaits, or bladed jigs with the War Eagle Replacement Skirt. These versatile skirts are engineered to slip over most spinnerbait or chatterbait keeper teeth...

Inspired by homemade balsa plugs and perfected by Strike King in collaboration with MLF pro angler Andy Morgan, The Chick Magnet is a flat-sided crankbait that brings old-school action with modern...

Bring the dynamic, erratic “walk-the-dog” action of the original Sexy Dawg into a compact, ultra-castable finesse profile with the Strike King Bitsy Dawg (MPN HCBSD-). Measuring approximately 2.75...

Enhance your soft plastic baits with the Spike‑It Scented Dye Marker Set (4‑Pack) — the angler’s choice for quickly customizing lure color and scent on the water. This value pack includes four vivid...

The Smithwick Rattlin’ Rogue is a legendary jerkbait fishing lure trusted by anglers for decades. Its unique slender minnow profile and internal rattle chambers produce a natural, wounded‑bait action...

The Smithwick Devil’s Horse is a legendary topwater prop bait that has been a staple in bass anglers’ tackle boxes for generations. Featuring dual propellers mounted front and rear, this classic...