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Weigh your catch accurately and confidently with the Berkley 50 lb Digital Fish Scale. Designed for serious anglers, this compact and reliable digital scale provides precise weight readings up to 50 pounds, making it ideal for bass, catfish,...

Safely and efficiently remove hooks with the Berkley Hook Remover Tool — an essential addition to any angler’s tackle box. Designed for quick hook removal with minimal harm to fish, this easy-to-use disgorger tool helps protect both the...

Turn shallow cover into strike zones with the Berkley Swamp Lord MF Bluegill 2.4″ Popping Hollow-Body Frog. Its ultra-soft hollow body collapses on impact for better hookup, while the sealed hook shank chamber resists water intrusion to...

Command the surface with the Berkley Swamp Lord “Maverick” 2.4″ Popping Hollow-Body Frog. Designed with pro angler input, this lure features an ultra-soft collapsible body that improves hook penetration, a sealed hook shank chamber...

Rule the surface with the Berkley Swamp Lord 2.4″ “Burnt Bone” Popping Frog. This high-action hollow-body frog features a cupped mouth for explosive splash and spit on twitches, a sealed hook shank chamber to prevent water...

Start young anglers off right with the Shakespeare Disney Pixar Cars Beginner Fishing Kit from Pure Fishing. Designed specifically for kids learning to fish, this all-in-one youth combo features a fun Disney Cars theme that makes time on...

Make their first fishing trip unforgettable with the Shakespeare Disney Mickey Mouse Beginner Fishing Kit from Pure Fishing. Designed especially for young anglers, this all-in-one fishing combo features a fun and colorful Disney Mickey Mouse...