Soft Bait Lures

Fish smarter with the Zoom Fluke Stick—an innovative hybrid combining a slender stick worm body and a forked fluke tail. At 6¼″ (also available in 5″ Jr.), its salt-infused, ribbed profile delivers a smooth glide on the drop and...

The Yum Spine Craw 3.75″ Soft Plastic Crawfish Bait (MPN PRYSCR) delivers explosive action, unmatched versatility, and top-tier performance—perfect for tournament bass anglers and weekend warriors alike. Its compact body design,...

The Yamamoto Shad Shape Worm combines the subtle action of a Senko-style ribbed body with the sleek profile of a baby shad, making it a top-tier choice for drop-shot, shaky-head, darter-head, and finesse casting. Perfect for targeting pressured...

Designed by top frog angler Dean Rojas and crafted by Zoom, the 4″ Rojas Fighting Frog is engineered to elevate flipping, pitching, and jigging performance. Its compact, salt‑infused body features collapsible hook slots and side grooves to prevent...

Elevate your saltwater game with the Berkley Gulp! Saltwater Pogy in a 3″ Sardine pattern. Featuring a lifelike design and vibrating paddle tail, it delivers irresistible action for redfish, trout, bass, and more. Infused with Gulp!'s extreme scent...

The Yamamoto 3.75″ Shad Shape Worm combines the elegant simplicity of a Senko with the baitfish profile of a shad, creating a finesse worm that shines in pressured fish situations. Salt-impregnated for optimal horizontal fall, its slim body and...