Soft Bait Lures

The Yum Dinger 5" Soft Plastic Stick Bait is a proven bass-catching lure designed to deliver subtle, natural action that triggers strikes in pressured and clear-water conditions. Known for its versatile profile and slow, enticing fall, the 5-inch...

The Zoom Thick Trick Worm is a specially designed finesse soft plastic worm built to excel on Neko rigs and finesse techniques. An evolution of the classic Trick Worm, the Thick Trick features a denser, thicker body engineered...

The Zoom Pro Chunk 3.5″ is a salt‑impregnated soft plastic jig trailer designed to provide aggressive crawfish‑style action with slimmer bulk compared to traditional chunk trailers. Its wide flapping...

The Keitech Fat Swing Impact 3.8″ is a next‑generation soft paddle tail swimbait designed for freshwater and in‑shore gamefish. Built with Keitech’s two‑tone injection process, this bait uses layered, salted plastics...

The Reaction Innovations Man Bear Pig is a versatile, high‑performance 5″ soft plastic creature bait engineered for freshwater bass anglers. Featuring forward‑facing ribs that generate pressure waves to attract fish,...