Soft Bait Lures

Meet the compact yet powerful Zoom Big Bite Fat Grub 2″—a salt‑impregnated curl-tail classic designed to trigger strikes on crappie, panfish, smallmouth, and bass. Featuring a stout body and oversized grub tail, this mini bait excels...

When only a legendary big worm will do, reach for the Zoom Ol’ Monster. This 10½″ magnum‑size soft plastic bait features a slender body and massive curled tail that delivers sweeping, hypnotic action—ideal for Texas rigs,...

Dominate big bass fishing with the Zoom Mag Shakey Head Worm 7″—a longer, salt‑impregnated version of the classic shakey head bait. With a flat head for easy hook-up, a slender tapered body, and subtle action, this finesse-giant lures in...

Upgrade your bass tactics with the legendary Zoom 6″ Lizard—salt‑impregnated and built for serious anglers. Featuring a slender body, free-moving legs, and a curly tail, this lifelike lure excels in Texas rigs, Carolina rigs, weightless...

Dominate heavy vegetation with the Berkley Swamp Lord Hollow‑Body Frog—designed with insights from MLF Redcrest Champion Bobby Lane. This soft yet durable frog features a sealed hook‑shank chamber to reduce water intrusion and collapses quickly for...

Dominate your fishing game with the legendary 6″ Zoom U‑Tail worm, a proven bass-catcher trusted for decades. This mid-size, salt‑impregnated soft plastic features a flapping U-shaped tail that generates enticing vibration and lifelike action on...

The Yamamoto 5″ Senko is the iconic, salt-impregnated soft plastic stickbait that revolutionized bass fishing in the early 1990s. Designed by Gary Yamamoto, it features a simple, straight-tail body with inherently balanced horizontal...

Unleash versatility with the Big Bite Baits 4″ Rojas Fighting Frog — crafted by frog-fishing legend Dean Rojas. Whether you rig it Texas-style, on a jig, Carolina-rig, or even drop-shot it, this creature bait excels in any scenario. Featuring...