Soft Bait Lures

The Yum Dinger 5" Soft Plastic Stick Bait is a proven bass-catching lure designed to deliver subtle, natural action that triggers strikes in pressured and clear-water conditions. Known for its versatile profile and slow, enticing fall, the 5-inch...

The Zoom Thick Trick Worm is a specially designed finesse soft plastic worm built to excel on Neko rigs and finesse techniques. An evolution of the classic Trick Worm, the Thick Trick features a denser, thicker body engineered...

The Zoom Pro Chunk 3.5″ is a salt‑impregnated soft plastic jig trailer designed to provide aggressive crawfish‑style action with slimmer bulk compared to traditional chunk trailers. Its wide flapping...

The Keitech Fat Swing Impact 3.8″ is a next‑generation soft paddle tail swimbait designed for freshwater and in‑shore gamefish. Built with Keitech’s two‑tone injection process, this bait uses layered, salted plastics...

The Reaction Innovations Man Bear Pig is a versatile, high‑performance 5″ soft plastic creature bait engineered for freshwater bass anglers. Featuring forward‑facing ribs that generate pressure waves to attract fish,...

Dominate shallow water and heavy vegetation with the Frog Factory Sonic Boom 70 — an explosive topwater frog lure designed for serious bass anglers seeking strike‑inducing surface action. Developed with input from pro frog...

Elevate your topwater game with the Frog Factory 3.5″ Ribbit Frog, a classic soft plastic frog lure designed to trigger explosive surface strikes from bass and other freshwater predators. Reimagined from the legendary Stanley Ribbit...

Dominate the surface with Frog Factory The Mongrel 115 — a high‑performance hybrid topwater frog lure that blends the best features of a traditional walking bait with a hollow‑body frog to fish areas other topwater baits...