Soft Bait Lures

The Big Bite Baits Cane Thumper delivers hard-thumping, bass-attracting action in a versatile swimbait body. Designed by pro Dean Rojas, it features ribbed construction and hook pockets on the top, bottom, and sides—ensuring weedless, collapsible...

Fish confidently around schools and structure with the Duckett Sway Minnow 3.75″—featuring Soratobu Wing Technology that creates a lifelike rocking, swaying, and hovering action reminiscent of a wounded baitfish. Designed...

The Reaction Innovations Spicy Beaver 4.0 – Green Pumpkin delivers intense thumping vibration and agile flapping appendages, making it a tournament-proven creature bait for freshwater bass. Designed to mimic newborn crayfish, bluegill,...

The Reaction Innovations Sweet Beaver Creature Bait is meticulously designed to offer an unmatched bass fishing experience. The strategically placed front-facing ridges generate substantial pressure waves, making it irresistible to bass. This exceptional...

The Fat Swing Impact Swimbait SKU - 337623 is an innovation in swimbait performance, using a unique two-tone injection process. This unique procedure uses multiple varieties of salted plastics to achieve the ultimate balance and action in the water. One...

Experience the innovation of the Fat Swing Impact Swimbait, a top-tier product in the Keitech line. This swimbait is designed with a revolutionary two-tone injection process, utilizing a range of salted plastics to achieve an unparalleled balance and...

The Fat Swing Impact Swimbait SKU - 101593 is a revolutionary game-changer in the world of fishing lures. Its two-tone injection process uses a variety of salted plastics, resulting in optimal balance and action. This swimbait stands out in its class...

Discover the game-changing performance of the Fat Swing Impact Swimbait, engineered by Keitech. This innovative fishing accessory features a revolutionary two-tone injection process, integrating diverse types of salted plastics to deliver an unrivaled...

Experience a new level of fishing with the Shiver Shot Swimbait Lure. This innovative soft bait lure offers a unique and highly realistic design that can fool even the most experienced fish. Its unmatched detail and lifelike profile make it a must-have...