Soft Bait Lures

Fish confidently around schools and structure with the Duckett Sway Minnow 3.75″—featuring Soratobu Wing Technology that creates a lifelike rocking, swaying, and hovering action reminiscent of a wounded baitfish. Designed...

Experience explosive action with the Zoom Super Speed Craw 4″—a salt‑impregnated, compact crayfish bait featuring extra-wide, bulging claws and a chunky tail for unrivaled water displacement. Designed to sit with claws upright, it triggers...

Introducing the Zoom Z‑Hog 4″, a compact yet powerful creature bait that pierces through thick vegetation and wood cover with ease. This salt-impregnated flip bait blends parts from the Horny Toad body, Super Chunk claws, and Brush Hog...

Recreate the flash of fleeing baitfish with the classic Zoom 4″ Fluke—a streamlined, salt‑infused soft plastic jerkbait prized for lifelike gliding action. Designed with a deep belly and forked tail, this versatile lure is perfect rigged...

The Reaction Innovations Spicy Beaver 4.0 – Green Pumpkin delivers intense thumping vibration and agile flapping appendages, making it a tournament-proven creature bait for freshwater bass. Designed to mimic newborn crayfish, bluegill,...

The Reaction Innovations Sweet Beaver Creature Bait is meticulously designed to offer an unmatched bass fishing experience. The strategically placed front-facing ridges generate substantial pressure waves, making it irresistible to bass. This exceptional...

The Fat Swing Impact Swimbait SKU - 337623 is an innovation in swimbait performance, using a unique two-tone injection process. This unique procedure uses multiple varieties of salted plastics to achieve the ultimate balance and action in the water. One...