Soft Bait Lures

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of...

The Big Bite 2 Swimming Crappie Minnr is your ultimate solution for crappie fishing, delivering a highly effective and versatile performance. This lure offers multiple tail options to cater to a variety of fishing scenarios, making it a staple item in...

Yamamoto Flappin' Hog Creature Bait 3.75" 7 Pack The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the...

Reaction Innovations Fat Flirt 8.25 The Fat Flirt 8.25 is a more cushion for the pushing version of our original Flirt worm. A girthy Flirt perfect for magnum shakey heads, large drop shot rigs, Texas rigs, and as a floating worm. The Fat Flirt still has...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet Beaver in a more compact size. When cold fronts move in and put a halt on the action the Smallie Beaver will...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color range will cover any situation you may encounter on the water. They can be fished in a variety of styles from...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Some of our favorite presentations are on Alabama rigs, Vibrating jig trailers and as a single swimbait rigged...

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only one plastic lure to fish with year round, on any body of water, in any condition, the Sweet Beaver would...