Soft Bait Lures

Add serious vibration and chunk-action to your tackle box with the Zoom U-V Chunk Trailer 3-inch 5-pack). This trailer combines a low-profile chunk design with patented Ultra-Vibe tails that flap and pulse both on the fall and retrieve...

The Zoom Shimmer Shad 4.25″ is a finesse baitfish imitation designed to enhance the action of chatterbaits, spinnerbaits, buzzbaits, or to fish solo on light setups. It features a slim baitfish profile, a ribbed skeletal rear section, and a...

Maximize your bite rate with the Zoom Magnum UV Speed Worm 7″ (8-Pack). Built for serious bass anglers, this worm combines a bulky magnum-size body with the signature Ultra Vibe tail to deliver strong vibration and aggressive action. Crafted...

Elevate your soft plastic game with the Yum Thumpin’ Dinger. Built on the proven Dinger body, this version adds a hard U‑shaped “thump’n” tail that pulses and vibrates as you retrieve, creating added water disturbance to...

The YUM FF Sonar Minnow is a soft plastic swimbait crafted specifically to take full advantage of forward-facing sonar technology. Co-developed with Bassmaster Classic champion Jason Christie, it features a shad-profile body, subtle quivering...

The YUM Crawbug is a finesse crawfish imitation that pairs realistic detail with soft, responsive action. It features a hollow body construction, flapping claws, and ultra-soft texture—ideal for enticing bites when bass or other predators...

Elevate your lure game with the Zoom 4-inch Split Tail Trailer (20-pack). These soft plastic trailers are designed to enhance spinnerbaits, buzzbaits, and vibrating jigs by adding realistic motion with twin split tails and extra bulk. Available in a...

The Great Lakes Finesse Drop Worm is a premium finesse soft bait engineered for demanding drop shot and subtle presentations. Crafted with a ribbed body for lifelike feel, this 4″ worm boasts neutral buoyancy — it neither...