Soft Bait Lures

The Micro TRD brings the proven TRD stickbait profile into a compact format, perfectly sized for crappie, panfish, trout, and finicky bass. Built from buoyant, ultra-durable 10X Tough ElaZtech, it...

The Z‑Man Micro Goat packages potent action in a compact soft plastic profile ideal for finesse anglers. Featuring dual curved paddle legs that pulse during retrieves and twitching, paired with a...

Meet the compact yet powerful Zoom Big Bite Fat Grub 2″—a salt‑impregnated curl-tail classic designed to trigger strikes on crappie, panfish, smallmouth, and bass. Featuring a stout body and...

Elevate your finesse game with the Zoom Swimmin' Super Fluke Jr. 4″. This compact swimbait fuses the proven flash and glide of the original Fluke with a hard-thumping paddle tail that generates sound...

When only a legendary big worm will do, reach for the Zoom Ol’ Monster. This 10½″ magnum‑size soft plastic bait features a slender body and massive curled tail that delivers sweeping, hypnotic...

Meet the Zoom Magnum U‑Tail Worm 7.5″, a magnum-sized update to the classic U‑Tail that adds inches of finesse and fish‑catching potential. Crafted from salt‑impregnated plastic, its ribbed body and...

Dominate big bass fishing with the Zoom Mag Shakey Head Worm 7″—a longer, salt‑impregnated version of the classic shakey head bait. With a flat head for easy hook-up, a slender tapered body, and...

Fish smarter with the Zoom Fluke Stick—an innovative hybrid combining a slender stick worm body and a forked fluke tail. At 6¼″ (also available in 5″ Jr.), its salt-infused, ribbed profile delivers a...

Add enticing, high-action appeal to your jig, spinnerbait, or buzzbait with the Zoom Creepy Crawler 3″ twin-tail grub. Crafted from salt-impregnated soft plastic, its dual kicking tails create...

The Yum Spine Craw 3.75″ Soft Plastic Crawfish Bait (MPN PRYSCR) delivers explosive action, unmatched versatility, and top-tier performance—perfect for tournament bass anglers and weekend warriors...

Dominate heavy vegetation with the Berkley Swamp Lord Hollow‑Body Frog—designed with insights from MLF Redcrest Champion Bobby Lane. This soft yet durable frog features a sealed hook‑shank chamber to...

Designed by top frog angler Dean Rojas and crafted by Zoom, the 4″ Rojas Fighting Frog is engineered to elevate flipping, pitching, and jigging performance. Its compact, salt‑infused body features...

Dominate your fishing game with the legendary 6″ Zoom U‑Tail worm, a proven bass-catcher trusted for decades. This mid-size, salt‑impregnated soft plastic features a flapping U-shaped tail that...