Soft Bait Lures

The Yamamoto 5″ Senko is the iconic, salt-impregnated soft plastic stickbait that revolutionized bass fishing in the early 1990s. Designed by Gary Yamamoto, it features a simple, straight-tail body...

Unleash versatility with the Big Bite Baits 4″ Rojas Fighting Frog — crafted by frog-fishing legend Dean Rojas. Whether you rig it Texas-style, on a jig, Carolina-rig, or even drop-shot it, this...

The Z‑Man Kicker CrabZ is a genuinely innovative sideways-swimming crab bait, designed to mimic the iconic sand crab and crustacean movements targeted by redfish, speckled trout, flounder, snook, and...

Target wary bass with the Duckett Sway Minnow 4.5″, engineered with Soratobu Wing Technology for irresistible rocking and swaying action that mimics an injured baitfish. Its straight pin-tail creates...

The Zoom Frog 4″ is a premium floating topwater soft plastic frog designed to deliver explosive surface action and lure big bass out of heavy cover. Built with Zoom’s durable, salt‑impregnated...

The Zoom Z-Craw Worm fuses the best of both worlds — the thick, dependable body of the Mag Finesse worm and the aggressive kicking claws of the Z-Craw. This hybrid design delivers a balanced profile...

The iconic Zoom Trick Worm revolutionized finesse bass fishing with its sleek, straight-tail design and subtle segmented body action. Floating when rigged weightless, it's perfect for twitching or...

Upgrade your bass fishing rig with the Zoom Super Chunk 3.5-inch 5-Pack. This chunk-style soft bait features dramatic claws and a thick body designed to mimic crawfish. It's salt-infused for added...

The Z‑Man Finesse TRD 2.75″ is the quintessential soft-plastic finesse bait for Ned Rig fishing. Built from 10X Tough ElaZtech, it delivers unmatched durability, buoyancy, and natural action. The...

The Z‑Man Bang StickZ is a revolutionary stickbait designed by tournament pros for finesse performance. Made from buoyant 10X Tough ElaZtech, this 5.75″ worm features a flat nose for Neko ShroomZ...

Catch the giants with the Zoom Magnum Ol’ Monster 12″, an even more massive version of the renowned Ol’ Monster. This extra‑long magnum worm features a slender body and sweeping curled tail that...

Power up your big-bass arsenal with the Zoom Magnum Lizard 8-inch. This massive soft plastic bait comes in a 9-pack and features a slender body, free-moving legs, and a curly tail for excellent water...

Step up your finesse game with the Zoom Magnum Finesse Worm 5-inch 10-pack. This worm delivers the slim profile and subtle action finesse anglers rely on but adds extra girth to push more water and...