Soft Bait Lures

Dominate heavy cover and pressured fish with the beefy Zoom Mag II 9″ ribbon‑tail worm. This large-profile soft plastic is salt‑impregnated for enhanced bite retention and features a seductive ribbon...

Introducing the Zoom Z‑Hog 4″, a compact yet powerful creature bait that pierces through thick vegetation and wood cover with ease. This salt-impregnated flip bait blends parts from the Horny Toad...

Target wary bass with the Yamamoto 3″ Ned Senko Floater, a finesse soft plastic designed specifically for Ned rig setups. Built with Yamamoto’s Mega Floater Formula, this bait stands upright on a Ned...

Meet the YUM Dinger 5″—a versatile, soft plastic stick bait that excels in any rigging style. Whether Texas, Carolina, wacky, or weightless, it delivers a subtle, life-like action that triggers bites...

Elevate your finesse game with the Gambler Little EZ, the compact thumper in the acclaimed EZ Swimbait lineup. At 3.75″, its segmented body and paddle tail deliver heavy-water vibration that's...

Upgrade your game with the Gambler Big EZ 5″, the largest and most aggressive swimbait in the EZ family. Its salt-infused, stout body and oversized paddle tail deliver deep-thumping vibration that...

Dominate topwater cover with the Booyah Pad Crasher—a 2.5″, ½ oz hollow‑body frog engineered for explosive surface strikes. Its collapsible body and dual 3/0 hooks ensure weedless action and superior...

Size = 6 inches Lizard Slender bodied lizard with free-moving legs and curly tail Salt-Impregnated The most versatile soft plastic in your boat, from ultra-shallow to super-deep The best-selling...

Add finesse and realism to your lure lineup with the Zoom Super Fluke Jr. 4". Designed as a baitfish imitator, this soft jerkbait features a deep belly with a hook slot and a forked tail that helps...