Soft Bait Lures

Bring extra action and a baitfish-imitating profile to your soft bait arsenal with the Zoom Swimmin’ Super Fluke 5-inch. This salt-impregnated fluke style swimbait features a paddle tail that...

Elevate your bass fishing game with the Zoom Super Fluke 5" Soft Jerkbait. This salt-impregnated lure features a deep belly and forked tail, allowing it to dart, glide, and knuckleball through the...

Amplify your lure’s appeal with the Zoom Fat Albert Twin Tail Grub. This 3.5″ salt-impregnated grub features a fat, ribbed body and twin-curly tails that spin at rest and during retrieves—creating...

The Zoom Brush Craw blends the body of the legendary Brush Hog with lifelike crawfish claws, producing a hybrid creature bait with superior action, profile, and versatility. Its solid core and...

The Zoom Brush Hog 6" is a legendary soft plastic creature bait that has been a staple in bass fishing for decades. Its unique design features a beefy body with multiple appendages, including tails,...

Upgrade your tackle box with the Zoom Baby Brush Hog 4-inch – a salt-impregnated creature bait loaded with tails, arms, and wings that undulate at even the slightest movement. This 12-pack gives you...

Elevate your finesse fishing strategy with the Zoom Finesse Worms. These 4.5″ salt‑impregnated soft plastic worms deliver lifelike, seductive action—perfect for weightless, shaky head, drop‑shot,...

Enhance your bass fishing arsenal with the Yamamoto 4" Zako Swimbait, a top-tier soft plastic bait designed in collaboration with Bassmaster Elite angler Brett Hite. Engineered to mimic the natural...

The Yamamoto 4" Yama Craw (Model: CRAW4) is a premium soft plastic bait designed to mimic the natural movements of a crawfish. Constructed with Yamamoto's innovative "Mega Floater Formula," this bait...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that...