Strike King The Chick Magnet Flat-Sided Crankbait

Inspired by homemade balsa plugs and perfected by Strike King in collaboration with MLF pro angler Andy Morgan, The Chick Magnet is a flat-sided crankbait that brings old-school action with modern durability.

Featuring a thin body and a responsive circuit-board lip, this crankbait delivers a tight wobble and powerful thump that command attention—even in cold water, high-pressure situations, or post-front conditions. It reliably dives to 3–6 ft, ideal for shallow to mid-depth presentations where cover-deflecting triggers aggressive reaction bites.

Combining nostalgic charm with modern materials, The Chick Magnet casts well, resists wear, and earns aggressive strikes—making it a go-to crankbait for tournament pros and serious anglers alike.