Strike King

When your fishing adventures demand the best gear in the game, reach for the Lew's HyperMag Casting Reel and relish in your reel’s superior craftsmanship and smart features. The all-new...

A lipless multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action, the Mach Baits Machshad Swimbait features a bite-sized baitfish profile that excels with a wide...

The Strike King Bitsy Flip Jig (MPN: BFJ) takes the beloved Bitsy Bug design and supercharges it for serious flipping performance. Featuring a beefed-up, black-nickel Mustad hook and reinforced weed...

Engineered alongside bass-fishing legend Denny Brauer, the Strike King Denny Brauer Structure Jig (DBSTJ- series) is a performance-driven flipping jig designed to increase hookups while minimizing...

Inspired by homemade balsa plugs and perfected by Strike King in collaboration with MLF pro angler Andy Morgan, The Chick Magnet is a flat-sided crankbait that brings old-school action with...

Bring the dynamic, erratic “walk-the-dog” action of the original Sexy Dawg into a compact, ultra-castable finesse profile with the Strike King Bitsy Dawg (MPN HCBSD-). Measuring...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation...